Marketing Executive

Are you an experienced travel industry marketing all-rounder? We are looking for a Marketing Executive to join a small but fast growing team, responsible for the successful delivery of the marketing strategy for this niche tour operator. If you are seeking an exciting opportunity which will enable you to be fully responsible for and own the marketing communications strategy then we want to hear from you now.

Key Responsibilities
*Website
-Take over launching new website (due to go live in Nov 2013) and ensure the functionality is as per the requirements
-Work with the Website Manager to make sure website is continuously up to date, our products are well presented and any promotions are promptly added
-Oversee all website updates, including managing our external web developers
-Think ahead to plan the longer term evolution of our websites

*Consumer advertising
-Manage external agencies or freelancers to deliver the advertising plan
-Work with our external PPC and SEO agencies to drive web visitors, enquiries and sales (whilst meeting Return on Investment targets)
-Ensure our design agency or freelancers are fully briefed, and that they deliver copy and artwork on time and on budget
-Graphic design and copy writing for simple marketing material yourself

*Travel trade marketing
-Identify and sign up new travel agents
-Conduct briefing for travel agents on our products

*Brochure creation & distribution
-Manage the production of our 2014 print brochure
-Oversee external graphic designers & copy writers
-Confirm brochure copy is correct
-Oversee distribution of brochures to trade and consumers

*Promotions
-Work with Sales Manager to set & deliver periodic promotional calendar
-Produce Late Deals promotions based on unsold stock
-Analyse poorly selling products and propose improvements
-Ensure promotions and communicated through most appropriate channels, both directly to consumers and to trade

*Database communication
-Manage communications with our database of customers and enquirers, including creating & sending regular e-newsletters

*Social Media
-Create and execute Social Media plan
-Work with the PR team to deliver Facebook and Twitter feeds but use internal resources to compliment this
-Work with blogger to create a more dynamic and informative blog promoting our product

*PR
-Work with our PR agency team to aid in the delivery of the annual PR plan
-Ensure proactive approach to securing coverage for all product
-Create a competitions calendar to promote destination and brand awareness
-Empower PR team through new systems to deliver information and Images

*Photography
-Liaising with external photographers to maintain photo library of all accommodation and area (on flickr)
-Editing photos in photoshop etc
-Selecting appropriate photos for website, brochure, press etc

*Customer Services
-Ownership of the Customer Services Process
-Review customer feedback
-Ensure all feedback is acknowledged and passed to relevant team to action, ensure follow through

*Reporting
-Detailed analysis of all campaigns and projects, including Return on Investment
-Execute initiatives to increase ROI based on these results
-Weekly and monthly reporting on marketing activity and results

Key Skills and Experience:
*Broad spectrum of travel industry marketing experience with focus on digital
*Minimum 2-3 years
*Organised & Efficient
*Ability to work to tight deadlines
*Good writing skills
*Excellent attention to detail
*Capable in all Microsoft office
*Knowledge of HTML (preferable)

Personal Attributes:
*Hard working
*Driven with the desire to ‘own and manage the entire marketing strategy’
*Fast-learner
*Good under stress
*Confident manner with ability to communicate effectively
*Ability to work own or part of a team

The Package:
In return the successful candidate will receive a very competitive salary plus additional company benefits. The opportunity to work for an exciting and growing niche brand and really make a difference in this crucial role.

Interested?
If you meet the job requirements please send a copy of your CV