Marketing Automation Specialist
Full job description
Holdich Recruitment
Salary: £360 – £480 per day
Our client is a very successful, specialist engineering/manufacturing company who are experts in their field.
This privately owned business have been successfully operating for many years, employing a skilled, dynamic and dedicated team of around 50 staff from their manufacturing operation in Norwich.
The marketing department of 4 requires an analytically minded Marketing Automation Specialist to take the integrated CRM, Web and email to the next level of automation for smarter, more effective and efficient customer engagement.
What will you be doing?
* You will be selecting and implementing a marketing automation system
* You will manage our extensive CRM system to optimise the segmentation and customer profiling as the primary feed for targeted email marketing, automation and optimal customer service
* You will manage the Web site for optimised user experience and conversion
* Share insight within the marketing plan as part of a meaningful contribution to a successful delivery of the marketing strategy and annual communications plan and budget
* Using search tools such as google analytics, Semrush and Power BI to drive customer insight
What requirements you need for the role?
* At least 1 years’ experience in Marketing Automation and Content Management systems
* Technical experience of systems such as:
* Marketing automation systems such as Spotler, Dotmailer
* CRM systems
* CMS systems, such as Magento
* Aware of and able to learn
* Google suite (analytics, AdWords, search console)
* SEO site trackers such as Semrush or MOZ
* Social media management system
* Aligning with web with CRM, product databases, ERP, Power BI
Monday to Thursday 8.30am to 5.15pm, Friday 8.30am to 4.00pm
Full or Part-time considered.
Salary to suit experience, contributory pension, on-site parking.
To apply for this job please visit definitejobs.co.uk.