Head of Marketing & Product

Interim Head of Product and Marketing

Our client, a leading financial services business is looking to hire an Interim Head of Marketing & Product for their Banking, Protection, Wealth and Retirement ranges. The role will own and manage the marketing P&L and be responsible for the development and implementation of all marketing campaign strategies. The position will also involve working closely with product leaders, developing and implementing appropriate marketing activity.

Responsibilities
* Develop and maintain a Marketing and Communications Strategy, effectively incorporating the brand position.
* Ensure that core brand promises are built into our marketing and communications.
* Monitor and improve customer journeys to improve the customer experience and increase conversion.
* Maximise cross-sell opportunities both for the business and the wider group.
* Manage and coach all direct reports, including all aspects of performance management, development, conduct,
* Lead development and management of a digital and physical communications framework across the company’s brands.

Experience, Knowledge & Qualifications

* 10 years previous Marketing and Communications experience is essential
* Previous marketing experience within the Financial Services industry
* Previous experience managing a marketing team is essential
* Detailed knowledge of digital media and how to use it effectively (essential)
* Robust knowledge of regulatory requirements for marketing, customer and communications is essential