Digital Marketing Manager

Salary: £36,000 – £48,000 per year

A leading East Midlands shopping destination is in search of a Digital Marketing Manager. You will work closely with the scheme’s senior leadership team including the Head of Marketing, to devise and implement the digital strategy for the centre.

What will the role entail?

As the Digital Marketing Manager for this vibrant city centre shopping and leisure destination, you will be responsible for digital marketing strategy, leading on planning, development, implementation, management, delivery and evaluation stages.
You will be the owner of the digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. You will work in collaboration with the wider marketing team and business to ensure that all campaigns are fully integrated and visible in the right place, at the right time and target the right profiles.
You will be responsible for setting the Centre’s CRM strategy, maximising the use of data sources such as website, car park, WiFi and from research partners
Your aims will be to drive footfall, frequency of visit and dwell time, retailer sales and market share for the shopping centre through the compelling campaigns you create.
N.B. This role is site based therefore you must live within commuting distance from Derby.Am I right for the role?

You must have strong previous experience within digital marketing. Though this could be within any industry, ideal backgrounds would include retail, leisure, travel, hospitality or FMCG.
You must be commercially aware, strategic and able to appreciate how your work fits into the centre’s overall business plan.
We need a collaborative, positive, hardworking individual who is both an innovator and a realist. An all-round good egg!Is this job right for me?

This role gives the opportunity for you to take full ownership of all things digital!
The marketing team, as well as the wider centre management team, are all hardworking and great fun and will ensure your working days are never dull. Your line manager has a wealth of experience and can offer relevant leadership and mentoring.
The business you will work for is an instantly recognisable name in property management, with a fantastic track record when it comes to shopping centre and their marketing.
The scheme has recently been sold and its new owners are committed to working collaboratively to ensure the centre’s ongoing success.