Head of Marketing (Immigration)

Our client is the UKs leading immigration expert. Working from 14 offices around the UK,

Overall Purpose of the Job
The Head of Marketing will be responsible for leading marketing and business growth within the Group in line with its Growth Strategy.
Main Tasks
1. To develop and implement a Marketing Strategy that will increase the number of leads generated and improve our conversion rate. This will include website and social media.
2. To assist Senior Management Team to implement the Growth Strategy by developing and strengthening current business, developing new services, identifying new markets and business streams.
3. To analyse corporate markets and develop relationships with potential corporate clients in order to generate new income streams.
4. Market research and analysis of competitor activity and pricing to design a pricing policy.
5. Monitoring and analysing sales conversions from the website and setting marketing KPIs and team targets.
6. To implement a CRM system to track, target and segment client information to establish client satisfaction and improve business performance.
7. Managing third party relationships with external agencies and dealing with press or media enquiries.
8. Provision of detailed reports and analysis to Senior Management Team on a monthly basis.
9. To market the services of the 2 sister companies to potential clients.
Essential Skills/qualifications
1. Degree or equivalent qualification in marketing or business studies and/or CIM or DIM qualification
2. Extensive experience in a senior marketing role, ideally within the professional services or financial services sector
3. Proven ability to devise and implement a marketing strategy
4. Knowledge of online marketing including Search Engine Optimisation, PPC and social media networks and experience of managing, improving and analysing websites
5. Experience of implementing a CRM system
6. Presentation and Networking skills