Head of Marketing & Communications

Our client is an international educational travel organisation

It’s a new senior-level role for an experienced leader with a track record of successfully building and leading marketing and communications teams.

Salary range: £45,600 – £50,400depending on experience.

OTE bonus scheme to earn a further £45,600 – £50,400on top of the basic salary.

The role will have opportunity for international travel.

Responsibilities:

To review the return on investment, maximise impact from the available resources
Be in charge of and manage production of marketing materials
To find new markets and develop marketing initiatives to be able to communicate with them effectively
Budgetary management of marketing activities
To evaluate market conditions, customer research and analyse competitors data
Operate marketing channels like paid search, SEO and PPC
Create promotional campaigns that are sales-orientated
To ensure that ethics and integrity of the company are the core of all communications
To create and implement international marketing strategy
Improving the usability, design, content and conversion rates of the company’s websites
To manage in-house marketing team, build relationships with external marketing agencies and support consultantsCandidate requirements

Successful track record of integrated marketing campaigns through communications
Website development
Direct and digital marketing
Must have understanding of current online marketing best practice, concepts and strategy
Excellent negotiation and influencing skills as well as excellent written and verbal communications skills
Sound managerial judgement
Effective time management skills
To prioritise goals, manage a workload and meet deadlines
Must be strategic and creative person to be able to motivate and achieve improvements across the board
Degree in marketing, communications or related subject