Head of Marketing

Salary: £66,000 – £78,000 per year

THE ROLE

This newly created role will lead will be accountable for leading, creating and executing marketing activity to achieve the objectives set out by the Consumer (B2C) and Business (B2B) strategies. This role will be a member of the Senior Management Team (SMT) and play a key role in helping inform strategy, marketing approach and brand building within the business.

KEY RESPONSIBILITIES

Play a lead role in defining and setting the marketing strategy for the brand – including digital, advertising, communications and creative treatment

Take a hands on role in defining, execute and measure specific marketing campaigns in order to drive awareness, increase sales and customer loyalty

Own and execute on the overall customer lifecycle communications plan

Take a lead in briefing creative agencies and other design functions to deliver campaigns or marketing material

Help develop and grow the brand amongst customers, prospects and colleagues

Operational management of the overall marketing budget

Deliver against specific customer acquisition, retention and revenue growth targets in line with the B2C and B2B commercial strategies

Increase brand awareness

Achieve and exceed marketing campaign specific targets (lead generation, customer loyalty etc)

EXPERIENCE & QUALIFICATIONS

Ideally a relevant marketing degree, however experience in the right sorts of businesses is more important.

Experience in a senior marketing capacity preferably within the services industry (e.g. Telco, Financial services, subscription services)

Experience across both B2C and B2B (especially SME) marketing

Experience running successful marketing campaigns across multiple media types

Understanding and experience of digital performance marketing techniques – Google

Adwords, affiliate marketing etc.

Experience in a rapid-growing scale-up business

Ability to analyse and communicate customer and competitor insight in a simple and

clear way

Strong interpersonal skills and a team player

Creative, analytical and customer focused

Ambitious, swift worker and determined to deliver results

Leadership skills with the ability to prioritise and set goals

Self-starter, ability to work autonomously and manage own workload as well as set priorities for the wider marketing team