Digital Marketing Manager

Salary: £54,000 – £63,600 per year

Are you an experienced digital marketing manager who can take responsibility for the full remit of digital marketing from planning, implementation and optimising a strategy?

Do you have a strategic, yet creative flair?

Are you looking for a role where you are responsible for developing and delivering the digital marketing strategy where the core objective is about attracting new business through PPC, SEO, content, paid social, and email marketing channels?

If so, this role might be the one you’ve been looking for. There is expertise and experience across the wider marketing team. However, there is a real need for more robust digital capabilities and expertise across the business in order to improve the company’s digital footprint and ergo, business growth.

This is a multi-faceted digital role so your ability to quickly understand and support initiatives that contribute to the goals and success of the overall business is key. With this in mind, experience and/or decent knowledge of the digital marketing landscape would be essential.

Ultimately the role is to create, support, deliver and ensure that a comprehensive digital marketing plan is in place across the various divisions that also aligns with the senior heads/partners/directors ambitions for long term business growth. This is not a role where a ‘quick fix’ is expected/needed. This role is about building long term, sustainable digital strategies.

We can support a hybrid position if that fits around your work/home life better too, with a few days at the office in Leeds and the rest of the time from wherever works best for you. There is the occasional need to travel to other offices from time to time such as Manchester, Preston, Peterborough etc. but again, this can be worked round you where possible.

The company we are helping is a leading property consultancy and a national firm of chartered surveyors providing expertise across a range of commercial property services. These property services include agency, valuation and auction as well including the sale of business assets and a range of complementary advisory services.

The client’s Head Office is based in Leeds with further prominent offices across Yorkshire and Greater Manchester. The firm is part of a wider, AIM-listed Group employing more than 950 staff across a network of 100+ UK offices and has built a market-leading reputation for their services.

Duties will include:

• Digital Campaign Management – Planning, developing, and executing integrated digital marketing campaigns, marketing communications and tactical activities via various digital marketing channels as well as defining goals and metrics for successful campaigns
• Research services and current strategies in order to identify new opportunities and ensure plans fit with goals
• Working effectively with senior stakeholders to ensure positive buy-in
• Identify competitors’ digital marketing activities and benchmark against own strategies
• Sharing latest digital engagement tactics, KPIs, metrics, and digital strategy ideas with the wider team and engaging co-workers and the senior heads/partners/directors
• Reporting / KPIs – Developing, setting, and monitoring key performance indicators across multiple strategic digital campaigns

Digital capabilities:

• Define strategic approaches to projects and problems ‐ picking and justifying a mix of digital activities and deliverables – and be able to explain convincingly to various stakeholders
• Strategically optimise user journeys to increase conversions (understanding of A/B and multivariate testing is desirable)
• Executing digital advertising across paid search such as display and social ads (desirable), predominately on LinkedIn and Facebook
• An understanding of some of these digital tools would be helpful; Ahrefs, Screaming Frog, WordPress, Google Analytics, Google Search Console, Google Tag Manager, Lucky Orange / Hot Jar
• Increasing conversion-focused landing pages and capability to then update websites using multiple CMS systems and partner web agencies
• Passion to improve the day-to-day effectiveness of campaigns in order to improve results
• Advanced understanding of both onsite and offsite SEO and organic traffic performance including keyword research techniques, website architecture, white hat link-building techniques, and targeted outreach with a keen eye on quality backlinks
• Understanding of Google Reviews to enhance trust and credibility for our brands, and an ability to promote the importance of this across our Group and with senior stakeholders
• Develop, manage and analyse Email marketing campaigns

We are looking for:

• Hands-on experience in all areas of digital marketing and lead generation including SEO, PPC, social media, content marketing and landing page optimisation
• Sound experience in a senior business to business marketing position
• Proven track record in implementing content marketing strategies
• A passion for data, analytics and performance marketing – an ability to create and mould campaigns in a data-led way
• Ability to expertly balance and prioritise your daily to-do list as well as your short-term and long-term planning
• Knowledge of digital trends and a genuine passion for digital media
• Ability to speak ‘Jargon-Free’, be well presented, confident, professional and have a passion for the property industry
• Ability to motivate and inspire the wider team with benefits of digital marketing
• Naturally well organised, self-directed, strategically and logically minded with a high motivation to get work done without relying on supervision

In return you can expect:

• Circa £54,000 – £63,600 salary (dependant on experience)
• 24 days holiday, plus Bank Holidays
• 3% Salary Sacrifice pension scheme
• 4 x Annual salary Life assurance cover

This is a great opportunity to join an established organisation where your career can really flourish.

If you are interested in applying for the above positions and embarking on a rewarding career path, please e-mail your CV using the link or call Sharon on: quoting reference number: 3022

Please note: F1rst commercial Recruitment are advertising this vacancy on behalf of one of our clients (the end employer). We are solely providing a CV screening service for this role. Individual CV’s that meet the relevant screening criteria for the role will be submitted directly to the end employer in their entirety for review and relevant contact made directly by them. By applying for this vacancy you are agreeing for us to pass your details solely to this specific client. All other CV’s deemed unsuitable will be deleted in line with GDPR.

If this job isn’t quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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