Digital Marketer

Job Title: Digital Marketer

Job Purpose:
To work as part of a client services team to provide marketing support aimed specifically at expanding the reach of the groups companies across all digital media platforms.
Skills required
• At least one years’ experience working in a digital marketing environment.
• Be able to demonstrate a creative approach to developing, implementing and evaluating digital media activity.
• Experienced in using Analytics/Webmaster tools & possess a good grasp of PHP.
• Experience of publishing using a Content Management System.
• Proven ability to act as an interface between user & technical systems.
• Have a strong understanding of search engine marketing and optimisation.
• Excellent written & verbal communication skills.
• A self-managing and proactive approach to work requirements.
• Capable of running multiple projects on time and on budget.
Duties and Responsibilities
1. Be responsible for digital marketing campaigns from conception through to publication.
2. To produce on line content that promotes the group’s activities in an informative & interesting format.
3. Meet the needs of the various internal departments when a request for a digital presence is required.
4. Measure and review all areas of digital marketing activities using online analytical tools & report back on campaign outcomes.
5. To provide office based administrative support to the field based Business Development Team acting as a liaison point and facilitator for the remote team
6. To work with web development team to integrate social marketing activities.
7. Maintain & enhance the group’s corporate image through all digital platforms.
8. To prepare initial copy and text for marketing materials including web site stories, newsletter and information releases
9. To prepare reports and documents as required
10. To work with colleagues to consistently improve internal practices, and procedures to provide an efficient and effective service
11. To fully adopt and adhere to the company’s equal opportunity policy, ensuring that all candidates, fellow employees and customers are treated fairly and impartially showing respect for all.
12. To represent the company in a professional manner at all times
13. Any other duties as deemed necessary by the line manager