Digital Marketing Manager – Financial Sector

Digital Marketing Manager needed for a leading provider of financial courses and training based in Kings Cross!

Salary: Up to £50,400 depending on experience plus commission, a discretionary bonus and a team performance bonus;

Hours – 08.45 – 17.30. Monday-Friday, 20 days holiday per year. Some earlier starts may be required.

The successful candidate will be joining the organisation at a very exciting time. The management will invest in marketing and automation tools. The company needs someone to lead the digital revolution of the company. The new team member will have to successfully manage the budget allocated for these tools and align their workflows to the internal processes thereby ensuring an impressive ROI.

The successful candidate will be working in very busy office environment with a hard working team of twelve (business development and administration), each focussed on meeting deadlines and demands.

Duties:
* Plan and execute all web, SEO/SEM, email, social media marketing campaigns
* Contribute to the creation of a digital marketing strategy
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Report weekly, monthly & quarterly to the director of sales, marketing and operations
* Formation and creation of a robust SEO strategy based on analytical data
o Managing a budget of circa £30,000 for SEO
o Briefing and liaising with an SEO agency
o Understanding different optimisation tactics and their implementation
o Managing on and off-site SEO strategy, content strategy, social media presence, company blog
o Being able to extract and analyse data to fine-tune future SEO strategy
* Comparing and specifying email platform providers
o Working on increasing email deliverability rate
o Enhancing email design
o Monitoring and translating data collected by the email platform
* Managing the company website
o Ensuring that the SEO signals are set up correctly
o Monitoring website performance
o Enhancing user experience on the website
* Researching and specifying a CRM supplier
* Responsibility for the launch of a new CRM system
o Managing a budget of circa £65,000 for the CRM launch
o CRM requirements mapping and implementation
o Managing the internal transition to a CRM system
o Personalise and fine tune CRM functionality and CRM reporting
* Creating a prospect sales database – using Excel – from scratch;
o Researching websites, social media, articles and publications and adding appropriate contacts to databases
o Maintaining accurate and up-to-date records on databases
o The on-going visiting of client websites to obtain new contacts to add to databases
o Telephoning companies / contacts to verify contact data on databases
* Marketing training courses, conferences and webinars
o Initiating marketing e-shots to contacts on databases
o verifying all bounces from e-shots and updating contact details on our databases
o processing bookings for courses, conferences and webinars from e-shots
* Designing marketing collaterals (with InDesign and Photoshop)
* Liaising with third party email list providers
* Building and maintaining our social media presence
* Suggest and plan innovative growth strategies
* Keeping up-to-date with the latest trends in online marketing and measurement
* Answering incoming calls (dealing with queries, transferring and advising)

Ideal Candidate:
The position is suitable for someone with experience of working in a B2B marketing role where digital marketing was the primary method of business generation and need creation. A thorough understanding of digital marketing including email marketing, SEO, analytical tools (e.g. Google Analytics), CRMs and website management is essential. Desired but not wholly essential experience includes supplier and project management, social media management, understanding of CMS systems (WordPress) and Ecommerce platforms.

Substantial knowledge of CRM systems is essential as the candidate will be required to specify a CRM system, brief suppliers and negotiate with suppliers, launch the system and translate CRM analytics to enhance internal processes and improve the company’s email marketing strategy. They will be actively encouraged to make the role their own by being enterprising, hardworking and client-centred.
The position requires the candidate to be extremely well organised, intelligent, possess a high level of diligence and accuracy and the ability to think for themselves

Experience of a service based product as well as a genuine interest in the financial services industry is essential

Required skills and personal attributes
* Excellent use of all Microsoft Office applications
* Familiarity with email marketing platforms
* Proven knowledge of white hat SEO techniques
* Understanding of CRM systems
* Awareness of CMS and Ecommerce platforms
* Experience with design platforms such as Photoshop and InDesign (not essential but advantageous)
* Strong analytical skills and data-driven thinking
* Excellent written and spoken English
* Excellent listening skills
* Must be extremely well organised
* The ability to manage own workload, prioritise and work/keep to deadlines
* Must have a good eye for detail
* Must have a “can do” attitude
* Must be accurate and diligent
* Must be a quick learner
* Must be enterprising
* Must be hard working and proactive
* Must be focussed on the client
* A degree in marketing

Full and on-going support will be provided but the candidate will be expected to display desire and enthusiasm and use his / her own initiative.

Adecco is acting as an Employment Agency in relation to this vacancy. The Adecco Group UK & Ireland is an Equal Opportunities Employer.