Digital Account Manager

Our client based in Richmond Upton Thames is seeking a digital account manager to join their expanding team
Account Manager
We currently have an excellent opportunity for an experienced pure play DigitalAccount Manager to make a real difference working across a number of clients on various digital pieces of business.
We are helping these clients build their digital strategy, then implementing through paid and organic search, website design and build (including analytics to drive UX, customer journeys and conversion) and email marketing. Being able to work with planners, designers and developers to create increased conversions on site, and with Search Teams to drive natural and paidtraffic to the site will be an important part of the role.
We are looking for someone that has worked on significant design and build projects, has an understanding of web strategy, producing digital projects, management of both client and internal relationships as well as a good knowledge of digital technology. Someone who can ‘own’ and manage the project, the project planning and ideally also has experience of search engine marketing, email marketing/ eCRM andsocial media.
The successful candidate will need to support the Client Services Director, the project teams and be able to autonomously prioritise and own the day-to-day management of projects, driving the clients’ businesses forward by developing strong relationships with clients, and will have a pivotal role in the ongoing development of the accounts in terms of understanding the issues and challenges facing the client’s business, extracting requirements and developing them into business driven solutions with the support of the team.
We are looking for someone who can grow and drive both our clients’ and our own businesses forward. If this sounds like you and you are looking for your next exciting challenge then get in touch – we’re looking forward to hearing from you!

Nature of Work

The DigitalAccount Manager is responsible for:

º Managing the day to day client relationships on the assigned accounts.
º Supporting theClient Services Director in driving the client’s business forward through ROI focussed work that delivers upon the client’s business and marketing objectives.
º Management and ownership of projects and project planning
º On-going development of the accounts in terms of understanding the issues and challenges facing the client’s business, extracting requirements from this, show demonstrable technical knowledge and developing business driven solutions.
º Creating proposals, presentations and supporting new business initiatives.

Position within the Organisation

º The AM will report into theClient Services Director and ultimately the Head of Account Management (the Managing Director).
º The AM is responsible for managing and producing project work and developing good internal relationships with UX, production and search teams and working to deliver projects on time and on budget.
º The AMwill also be responsible for mentoring any Account Executive/Intern assigned to the given accounts.
o Delegating day to day work to be produced
o Training and Development

Working with others within the Organisation

º Due to the diverse nature of the work the AM will be required to work closely with the following teams:
o Production
? Solution architecture and UX
? Resourcing
? Design
? Development
? Technical Support
o Search
? SEO
? PPC
o Strategy and planning

Responsibilities
The responsibilities include but are not limited to:

º To always represent Positive Digital to the best of his/her ability
º To develop and maintainmutually rewarding client relationshipsto assist future business development
º Develop well written considered briefs for the internal design and search teams as well as accurate requirement captures for the production team and brief projects into production clearly and succinctly
º Present briefs for sign off to the client and internal teams (Strategy, Production, Search and Support)
º Take responsibility and ownership for allocated projects in terms of budget allocation, quality and delivery
º Manage project plans/ timelines
º Be pro-active to client needs
º Maintain account documentation in a coherent and structured manner on the internal network
º Successful processing of client requirements through internal systems
º Monitor progress of activity and make recommendations for modifications where appropriate including providing updates to Client Services Director
º Monitor competitor activity and report to client and Client Services Director
º Assist with forecasting and financial management of the account to ensure all client activity is invoiced in a timely manner
º Possible management and development of Account Executive/Intern resource

Goals

º Efficient and effective working relationships with the client
º Efficient and effective working relationships throughout the agency
º Successful delivery of projects with high quality of output and activity in terms of accuracy, timeliness and profitability
º The development of client business opportunities to generate additional work-streams into the agency
º Support for new business activities

Success
will be measured as follows: –

º Achieving Gross Profit targets on a job/client basis
º Timely and accurate delivery ofclient activities
º Efficient and effective completion of projects
º Contribution to the development of the agency’s services and client portfolio
º Internal stakeholders, line manager and client satisfaction
º Financial development of allocated client accounts

Skillset Required

The role is varied and knowledge of the following would be essential:

º Website development, strategy and build
o Strategy development
o Solution architecture and UX
o Managing the build / development
o Maintenance including updates and support
o Analytics packages
o Use of CMS systems
o Mobile website or app development a bonus
º Search
o Paid
o Natural/organic
º Social Media
º Email marketing
º Display advertising a bonus

The following general skills will be important to the role:

º Ability to prioritise and manage multiple projects
º Effective organisation and a high attention to detail
º Effective written and verbal communication skills
º Self-confident and motivated

£42,000 – £45,600 pa