Account Development Manager

Fast Moving Education Technology Company

An exciting new account development role in a US technology company with a state of the art cloud based Virtual Learning Environment (VLE) that, from launch in 2011 has already established an international base of 800 customers and 12 million users. The challenge is to spearhead the inbound and outbound telemarketing activities in the UK and to build on the early successes already achieved here. We are looking for proven and proactive telemarketing professionals who are used to selling technology solutions and who have embraced the use of social media in generating new business.

The Company

Instructure is a young and vibrant US technology company based in Salt Lake City. Our flag bearing system is Canvas, an open cloud based virtual learning environment developed using state of the art technology and cutting edge tools. This has created an intuitive and easy to use environment that has been enthusiastically adopted by both teachers and students. Since our launch in 2011, Canvas has grown its client base to over 800 universities, colleges and schools with a user community of more than 12 million. There are now 320 employees in an organisation where the working environment is relaxed, open and collaborative with great opportunities for career development. Staff have a genuine passion for both education and technology and are described as “taking their work seriously but not themselves”. To date, most of the activity has been in the US where outstanding progress has been made in both the Higher Education and Schools sectors. Internationally, some inroads have already been made into the UK Education market and the company is totally committed to mirroring the rapid rate of growth achieved in the US. The Telemarketing Executive can play an important part in making this happen.

The Role

The Telemarketing Executive whose internal title is Account Development Manager, is responsible for introducing the Canvas Virtual Learning Environment to new clients and generating appointments for the Business Development Managers. This is done through both inbound response to leads and outbound contacts via telephone, social media and email campaigns. The ADM works closely with the UK Sales and Marketing teams team as well as with the established Account Development team in the US. There will be an opportunity to visit and work shadow in Utah and to supplement product knowledge with online training. As well as generating appointments and building relationships with potential new clients, the job involves research into the education market including new entrants and trends with a view to contributing to marketing initiatives. Success is measured on meeting and exceeding quarterly and annual qualified opportunity quotas for designated markets and the ADM will provide regular, accurate forecasts and update lead status using the Salesforce CRM system. The role is based in the fast growing London office.

The Person

The Telemarketing Executive must be have a demonstrable track record of success in an Internal B2B role selling technology based solutions. Keys skills will include lead generation and appointment setting, qualifying, consultative sales and use of social media. Candidates should be used to working in a quota driven environment and will be able to demonstrate that they have consistently met or exceeded targets. IT skills will be important and will include experience of CRM systems, ideally Salesforce as well as the use of the internet as a research tool. We are looking for natural communicators, skilled at navigating their way through to key decision makers. Previous experience in the Education sector would be a distinct advantage. Other personal qualities include a strong work ethic, a desire to achieve excellence and the ability to be self motivated and driven. Our ideal candidate will be capable of building relationships with a wide range of different personality types and working as part of a team with internal colleagues. Success will bring uncapped earnings potential and opportunities for personal and career development as the organisation continues its quest for explosive growth. Canvas is a proven, difference-making product and we are looking for the same abilities in candidates for this position.