Marketing Assistant

Mercia () is one of the leading providers of training and support services to the UK accountancy profession, working with over 8000 firms nationwide. Over 3000 firms use our file review service and rely on our audit and compliance manuals. More 6000 firms attend our training events and use our online training solutions. Mercia is part of Wilmington plc Finance Division.

This is a broad role leading various marketing functions within a dynamic department, working across both online and offline activity. You will have the opportunity to work on integrated marketing campaigns and gain valuable experience across multiple channels.

Responsibilities:

– Dealing with clients on a daily basis, via phone, email and online chat
– Organising Direct Marketing campaigns
– Database management, importing new data, updating records and performing the necessary cross checks. Electronic filing as required
– Research new industry events and competitors
– Prepare materials and reports for planned meetings, liaising with the Marketing and Product Development Manager
– Contribute to the project plan and preparation of checklists
– Helping to drive online traffic with digital campaigns
– Upload marketing materials to website adding the necessary links
– Monitor website analytics and report back as required / provide assistance in maintaining Google Ads/ Google AdWords and SEO activities
– Reviewing and administering social media activity
– Plan and implement e-mail marketing activities
– Assist in producing marketing materials (brochures, online banners, merchandising)
– Monitor literature stock levels, order stock and implement any amendments to the literature
– Contribute ideas for new campaigns and supporting literature

Expectations:

– To always present and maintain a professional approach
– Build strong relationships within all departments
– To become a key part of the marketing team
– Continue to enhance products, process and services
– Be proactive in the duties of the role

Measures (what does “success” look like for this role):

– Ensure calls are answered within the team and handled or directly correctly
– Ensuring accurate processing of all matters relating to marketing Ensure all written communications formal and informal are grammatically correct at all times
– Continuous development of marketing and digital knowledge, understanding and application as well as commercial awareness and understanding
– Continuously monitor the Mercia social media accounts, raising issues or responding to an interaction.
– Ensure organisation of workload – – Effective prioritisation of jobs
– – Keeping outstanding jobs to a minimum

The person & their skills:

– 1 year`s experience in a marketing role or a Marketing/Advertising/Communications degree or similar
– Understanding of websites and online marketing is essential
– Experience of using Social Media
– Good communication skills (including excellent written skills)
– Good analytical skills
– Creative with a customer focused approach
– Excellent eye for detail
– Ability to work independently and as part of a team
– Good telephone manner

We are focused on ensuring that Wilmington remains a great place to work. We value our people and we continue to invest in their career development. We encourage learning, and career opportunities are possible across all Wilmington companies

“We are committed to equality, equality of opportunity and valuing diversity”