Digital Marketing Lead

Salary: £48,000 – £56,400 per year

Digital Performance Marketing Lead

Location: Warwickshire and WFH

Salary: £48,000 – £56,400+ benefits

The Marketing team at our market leading branded Client are looking to recruit an engaging and proactive Digital Performance marketing lead, responsible for performance marketing in digital channels, optimising customer acquisition and conversion.

The role:

Manage the customer acquisition journey funnel from interruption online, the journey on the website including tools, through to acquisition for B2B and B2C customers

Partnering other marketing colleagues for campaign strategies and execution Business partnering for campaign strategies and execution with marketing colleagues

Partnering the internal sales team to improve conversion rates, by analysis’s of performance, producing and implementing strategies

Identify opportunities to extend the digital customer journey to drive efficiency and increase conversion. Propose solutions and work with stakeholders to finalise

Manage agency performance of PPC, SEO and re-targeting support marketing campaigns. Optimise the business presence in SERPs driving cost efficiency.

Optimise the technology and data available to nurture potential customers such as salesforce and Pardot

Report upon activity, communicate results, identify opportunities and secure stakeholder approval

Line management responsibilities for digital marketing exec.

Oversee social listening activity, timely social responses via the Customer Services team, report trends and identify opportunities

The person:

Educated to degree level in a marketing or relevant subject

Specialist digital marketing knowledge with minimum 3-5 years’ experience of; paid advertising (particularly PPC, display & retargeting), SEO, social/content optimisation

Experience of strategic campaign planning across multiple channels

Worked with autonomy in planning, decision making and budget management

Experience of running campaign activity within PPC, display and managing activity with agency partners

Planning and activation of test and learn strategies

Evaluation of campaign and agency performance

Identification of opportunities via social listening

Reporting, with the ability to draw conclusions, make astute decisions, manage stakeholders and share relevant insights

Email marketing (automation and campaign) experience

Proven project management skills and experience

Agency management

Strong excel skills
Google Adwords, Google Analytics, GTM, Google Optimise

HTML and Photoshop beneficial but not essential

Use of the following tools beneficial– Salesforce, Pardot, Social Studio, Sitecore, Dotmailer,

To apply please email your CV