Head of Pr – Maternity Contract, 10 Months

Currently recruiting for a Head of PR for 10 month Contract. This is a hands on role designed to ensure maximum positive exposure across a well known cruise brand. As Head of PR you will be working with a close knit team to develop, maintain and implement monthly activity plans to deliver results across all sectors of the media.

Duties and Responsibilities:
*Develop an innovative and strategic communications plan to ensure proactive positive coverage in line with business objectives and UK & Ireland Sales and Marketing strategy. Particular focus on creative PR campaigns for ship launches and major news announcements or product developments
*Develop, own and implement – in partnership with the UK and Ireland PR agency – monthly activity plans to deliver results across all sectors of the media
*Ensure close collaboration and cooperation with the UK Sales and Marketing teams to ensure that communications are a core consideration at the outset of projects
*Manage and give direction to UK & Ireland PR agencies (travel and consumer) and ensure that they are provided with all relevant information in a timely manner
*As and when appropriate develop and issue a brief for re-pitch/to appoint a PR agency for the UK and Ireland
*Develop, manage and implement a rolling media contact strategy with all relevant media (consumer, travel and trade, print, online and broadcast) to support overall communications objectives.
*Undertake a rolling programme of press trips and events (ship visits) for target UK and Ireland media
*Represent the business in the UK and Ireland at relevant events and ensure that communications collaterals are developed and positioned where appropriate
*Develop and maintain strong media relations (consumer, trade, cruise specialists and broadcast relationships)
*Deliver news and information within tight deadlines and prioritise activity of the UK and Ireland PR function
*Plan news announcements, including the internal implications of developments that will be reported in the media
*Working in conjunction with the social media agency, oversee the social media strategy and dedicated campaigns
*Working with an agency, oversee the blog and grow and nurture the blogger programme
*Responsible for the content budget and working in partnership with the marketing team and agencies to create a dedicated content strategy
*Work closely with brand manager to develop and nurture existing brand partnerships and explore new partnerships
*Hold responsibility for all budgets relating to UK and Ireland Public Relations, social media and content activities

Experienced Required:
*Leisure and travel industry experience in the UK and Ireland essential with exceptional contacts across the consumer, travel and trade media
*Consumer experience (beyond travel) preferable
*Experience in managing an agency
*Proven experience in PR Management roles, including some event management experience
*Ideally experience of working both in-house and within an PR agency including handling a proactive and reactive press office function
*Experience of working for a US company and /or a large matrix organisation desirable
*Proven budgetary responsibility

Interested?
If you are interested in the above position and have the relevant experience, please email your CV or call
to discuss your application further.