Digital Marketing Executive

6 months maternity cover
Salary: £26,000 – £33,600per yeardepending on skills and experience
DEPARTMENT: Communications and Customer Insight
LOCATION: Luton area
REPORTING TO: Marketing and Communications Manager
HOURS OF WORK: 35 hours per week (Monday – Friday)

MAIN PURPOSE OF JOB:

You will provide a comprehensive support service for the communications function. Supporting and developing the brand proposition through a range of mediums. You will be responsible for the design, production, distribution of staff, customer and corporate digital promotions and communications. You will lead on the ongoing development and maintenance of the Group internet and intranet sites and social media activity. The successful candidate will have the ability to be self-directed but also work well as part of a team.

DUTIES:

•Support the development of the Groups web strategy including rationalisation. Lead the development and implementation of the intranet site review and ongoing development of the internet site.
•Lead the implementation and ongoing management of the Groups social media activities.
•Support the implementation and ongoing development and management of the Group’s mobile app and customer self service functionality.
•Approve and publish content on the internet, intranet site and social media channels ensuring content is current, accurate, relevant and targeted.
•Design, develop and support digital marketing campaigns to increase customer, stakeholder and staff engagement.
•Work with the rest of the Communications team to make recommendations on placement of digital media advertising and promotional activities.
•Ensure effective measurement, tracking and analysis for all digital campaign activity, through Google Analytics and other reporting / traffic tracking including Hootsuite.
•Be the day to day contact for digital suppliers, developing relationships to maximise the benefits and efficiencies of the digital marketing systems and services purchased by the client.
•Keep abreast of changes in digital marketing trends and related sector news, being the main source of reference for the Communications team and the wider organisation.

General
•Provide support to the Communications team for large projects or events such as staff conferences, stakeholder events, corporate communications as and when directed by the Marketing Communications Manager.
•Work within clients policies and procedures, particularly Equality Scheme, Data Protection and Health and Safety policy.

The above does not constitute an exhaustive list of duties. The post holder may be required to perform any reasonable ad hoc tasks commensurate with the level of responsibility at the request of the Line Manager.

PERSON SPECIFICATION:

Experience
•Proven track record in a digital marketing role
•Experience in website administration of CMS and content development
•Experience of managing social media channels
•Experience of writing for different channels and audiences – Internal, media, promotional advertising, websites and customer and stakeholder communications
•Events management experience
•Excellent communication skills, spoken / written
•Confident and proficient in the use of: Word, Excel, PowerPoint, In-design, Adobe Photoshop
•Excellent organisational skills
•Excellent interpersonal skills, with a proven ability to build lasting relationships
•Project management skills
•Educated to A level or equivalent
•Professional qualification CIM/CIPR certificate
•Ability to work flexibly in a small team and to win trust and confidence of colleagues at all levels
•Confident communicator with an eye for detail
•Enjoys working under pressure to tight deadlines
•Ability to drive and use own vehicle

FRS strives to be an equal opportunities employer, and is committed to treating all applicants alike. FRS does not treat any individual on grounds of sex, age, colour, marital status, race, nationality or ethnic or national origin, religion, sexual orientation, disability or membership or non-membership of a trade union, less favourably than others. All vacancies advertised are open to all ages.