Area Sales Manager

The company:
With a proud heritage as the UK & Ireland’s leader in commercial equipment services, along with a worldwide reputation for innovation, JLA is the supply and servicing partner of choice to tens of thousands of businesses. Our success is built around supplying market-leading laundry, catering and healthcare equipment, delivering unrivalled service to our customers and guaranteeing first-class engineer response 7 days a week – all as part of our unique Total Care package.

Our unique industry insights, regular dialogue with our customers and unrivalled research and development capabilities enable us to offer the most diverse range of commercial and industrial washers, dryers, ovens, dishwashers and other key equipment from a single provider. Offering a genuine one-stop solution, we constantly develop our business to make running yours easier.

The role:
Reporting to the Commercial Sales Director, you will be responsible for generating business through attending appointments generated by both an internal business development manager and self-generation (around 30%). You will be expected to generate new business, as well as manage accounts. The role is to maximise the profitable performance of the sales territory by developing and securing the targeted volume of sale and rental business.

This is a ‘solution’ sales role – which involves a high value business proposition for the client; therefore the ideal candidate will have experience of a similar environment, where negotiation and presentation skills are key to gaining the business.

Accountabilities

• To meet and exceed sales targets within the designated area
• Understand and exploit the area marketplace to maximise business opportunities, such as attend trade organisations, care meetings, network associated business industries.
• Continually review performance and adapt your methods to drive sales.
• Actively seek out new markets and methods of selling to those markets.
• Work closely and constructively with internal sales and others sharing knowledge openly and willingly.
• Maximise growth on area through:
o Development of new Total Care customers
o Extend and improve of existing Total Care customers.
o Sell equipment to non-essential users
• To sell solutions/service on our range of products – Laundry, Warewashing, Medical and Detergents
• To understand and use our CRM system effectively

Key skills/Personal characteristics/Experience

• You will have a successful track record in selling products using financial justification to demonstrate value to your customers
• Extensive experience of a solution based sell, able to demonstrate excellent questioning technique within a structured presentation.
• You will be a strong communicator capable of handling varied client types with ease.
• You will have the ability to manage yourself without supervision and provide clear strategy plans to the management team.
• Set clear and measurable goals and to deliver against them
• Take full responsibility for the achievement of annual targets
• Highly driven
• Strong commercial judgement

Please note due to the volume of applications if you do receive a response within 2 weeks please assume your application is not successful.