Area Sales Manager

We are working with an Associate Recruiter who is the lead recruiter for a Client who has earned a reputation for exceptional product design, engineering and manufacturing of its award-winning line of electric lift trucks.
Their goal is to always provide the user with the safest, most efficient and ergonomic forklift truck possible.
The Client supports customers with a wide selection of electric forklift trucks ranging from pallet trucks to very narrow-aisle VNA trucks. Due to their continued growth the Client is now seeking to employ an Area Sales Manager to cover South Yorkshire and the East Riding of Yorkshire. (including Doncaster, Hull and Sheffield). This is a permanent position.
Reporting to the Regional Sales Manager, your key responsibility is the growth of your specific sales region. The area already hosts an existing client portfolio but ultimately the success of the role hinges on 80% New Business Development and 20% Account Management of our clients existing customer base.
You will play a key role in all stages of the sales process, including initial prospecting, appointment making, customer presentations and demonstrations through to ultimately closing the deal.
The efficient planning and management of the territory is as crucial as your work ethic, drive and enthusiasm.
Offering a Consultative approach, working across all levels from shop floor to board level, you will develop a thorough understanding of each prospect or customer and their operations, looking for opportunity to secure new business, develop further business or provide additional value.

Knowledge and Skills:
You will be an accomplished Business Development Manager ideally with experience of selling capital equipment into the materials handling sector, ideally fork lift trucks.
You will have strong new business development skills and effective account management / development capabilities.
You will be personable – able to build strong relationships.
You will have strong presentation and customer facing skills (written and verbal presentations, equipment demonstration, price negotiation and objection handling).
You will be able to exercise sound commercial acumen (need identification, market awareness, competitor awareness).
You will be able to exercise sound solution sales ability and will be numerically competent.
You will have excellent IT / PC skills (Microsoft Office, email etc.).
You will have excellent organisational skills (specifically territory planning, time management and working to deadline).
You will be able to absorb client information and communicate features and benefits to customers.
Basic salary will be up to £42,000per annum depending upon your experience. In addition there is a bonus scheme in place.
Initially you will have a pool car for the first 9 months probationary period, then a choice of a VW Passat, Ford Mondeo or Volvo diesel. There is also a Fuel card with private mileage benefit and a laptop and i-phone are provided.
In addition there is 25 days holiday, pension and other benefits.