Marketing Director – Integrated Business Care – S.east

Marketing Director, integrated care businesses (Patient Services) – High Wycombe

– Circa. £100K

We are currently supporting a Global Pharmaceutical and Healthcare company, they are world recognized in the market and have a fantastic reputation for developing long-term career’s for Life Science professionals and developing innovative products and services.

As part of their strategy to continue to deliver innovative products and services they are now building a innovative support business unit that will focus on enabling technologies and integrated care services direct to patients. These services will be aimed at developing care propositions in areas of unmet need for Cardiology, Mental Health and post-surgical recovery. The new services models will enable patients to have a greater understanding of their treatment and the potential outcomes and support available.

The Marketing Director for this new Business Unit will lead strategy and operational marketing activities in the US and EMEA markets. In this role he or she will need to effectively:

Identify, develop and execute key promotional strategies & tactics across multiple sites of care and communication channels;
Fully integrate both print and digital strategies to optimize reach and frequency of promotional messaging;
Work with our marketing research partners to guide and interpret results in order to refine strategies & messaging;
Partner with sales training to develop effective training workshops at implementation and sales meetings to ensure clear understanding and execution of tactics;
Establish strong communication across teams and collaborate to ensure flawless execution of all critical pre-launch and launch activities;
Track competitive activities and develop strategies to address competitive threats;
Monitor implementation of brand strategy and make adjustments as needed;
Work productively with external agencies, key internal stakeholders and cross functional groups within the organization;
Analyze key performance indicators and financial reports (budget, commercial policy, price, net sales, etc.) and suggest improvements while seeking profitability.

Qualifications:

At least 10 years of business experience is required.
An advanced degree in business administration or marketing or equivalent professional experience is required.
A minimum of 5 years demonstrated marketing experience in healthcare technology solutions (ideally for hospitals us).
Experience in start-up or high growth-company environment is strongly preferred.
A service orientated and entrepreneurial mindset with a talent for addressing complex customer needs pragmatically and cost-effectively.
People management experience is required.
Strong influence and management skills required.
This position requires up to 50% domestic and international travel.

This is a role for an individual who is looking for a new challenge in their healthcare marketing and looking to work with a broader spectrum of stakeholder’s in an innovative and entrepreneurial environment. You will focus on commercializing new services and accelerate the transformation to a service focused organization.

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