Senior Bd and Marketing Manager

Salary: £96,000 – £108,000 per year

Our client is a leading global law firm and a trusted adviser to local and global corporates, financial institutions and governments.

This role is a 15 months FTC and sits in the Global Business Development and Marketing team whose focus is to execute the firm’s clients and markets strategy driving profitable growth with a specific focus on the company’s chosen sectors and priority clients.

Role Overview:

The Senior Business Development & Marketing Manager works in conjunction with the Global Finance, Funds and Restructuring (FFR) Lead and the respective Practice Heads to deliver on growth goals set out in the Divisional strategy by:

• Providing commercial advice on the development and execution of the Divisional go-to-market strategy
• Assuming primary responsibility for the effective execution of the go-to-market plan
• Serving as a key member of the FFR leadership team and EMEA BD&M leadership team
• Acting as a strategic advisor and coach for Client Relationship Partners serving key clients
• Executing in the field with partners supporting the most strategically important pursuits

Main Responsibilities:

• Work with the heads of the practice areas to develop and execute the BD strategy in-line with the overall FFR strategy
• Build and enhance the profile of each of the key practice areas within FFR through targeted campaigns, thought leadership, events, directory and award submissions
• Support the FFR team on all major client opportunities including pitches and proposals, utilising the global bids team where appropriate
• Coach partners and legal teams on high impact, strategic business development activities (account management, pursuits and opportunity management including, tender strategy, oral presentation, client engagement and pricing and negotiations)
• Collaborate with other BDMs to identify cross-sell and cross-border opportunities to provide a full-service scope meeting the clients’ needs
• Drive the directory and award process in line with the FFR strategy and ensuring deadlines are met
• Lead, coach and develop the FFR BD&M team
• Contribute to BD&M budget planning and monitor the budget to ensure appropriate ROI
• Undertake client facing activities with Client Relationship Partners to deepen relationships within a focused portfolio of priority clients to drive profitable revenue growth (including opportunity identification, practice cross selling, cross border selling)
• Take a client facing role with key FFR clients including conducting, capturing, and ensuring the firm acts on, client feedback through client listening, matter and tender debriefs
• Drive pipeline development and increase win rates by identifying opportunities, drawing together pursuit and bid resources
• Supporting the Bids team to set the strategy and deliver Bids across FFR

Essential Skills and Experience:

• Previous experience in a Law Firm or Professional Services BD environment (10+ years’ experience)
• supporting Finance practices preferred
• Demonstrated experience of leading and coaching teams on pursuits and clients
• Proven experience in managing and career coaching a team of BD&M professionals
• Commercial awareness and ability to bring the client’s perspective into the frame
• Excellent interpersonal skills and ability to manage internal and external stakeholders
• Excellent organisational and project management skills
• Gravitas, authority, diplomacy and strong communication and influencing skills
• Strategic thinker with strong focus on execution
• Ability to build positive and collaborative working relationships with the BD and legal teams