Senior Marketing Manager

Salary: £42,000 – £54,000 per year

Senior Marketing Manager – Stunning marketing role in a dynamic SAAS business on the up! (Speak to Jess at Duval asap about more details) Aweome role! 

Superb leadersip role with autonomy and ability to develop and change

North West HQ – remote/Hybrid flexibility and a very dynamic opportunity

Salary negotiable – Flexible range depending on level and experience – holidays and brill benefits and culture / career

START ASAP (Post Notice)

A savvy, problem solver and organiser role with B2b background and an appreciation of SAAS / Software / tech

The Senior Marketing Manager will be responsible for planning, delivering, and reporting on 6-7 multi-channel lead generation campaigns throughout the year.

These campaigns focus on lead generation from Enterprise companies, structured as followed:

• Pharmaceutical and healthcare companies
• Consumer Brands (eg FMCG, retail, hospitality, gaming, leisure and tourism)
• Risk and Compliance Managers
• Higher Education
• Procurement Managers

Core job purpose

Meet lead generation targets, manage makrting for this dynamic business, develop targets for integrated marketing campaigns across events, email, social media, PPC, SEO, influencer networks and partnerships and PR – strategy, 

The Person: Someone who has done a similar b2b focussed campaign marketing role for the last 2-5 years – Great communicator – bright and capable and self-organised and self-motivated! Someone who can lead, has conviction in their decision making and can report to the directors and develop and grow their strategy

Responsibilities (To lead, manage, develop, implement, grow)

• Produce and update campaign plans including researching target needs, competitors, developing target personas, target accounts, key messages, channel plans, MQL to SQL conversion and other core B2B Marketing plan elements (NB. You will inherit campaign plans from the previous Campaign Manager, which you can update and re-align as needed but for any new campaigns you will need to undertake this yourself)
• Instruct our PR, PPC, branding and design agencies as required for your campaigns, and manage the quality of agency work as it relates to your campaigns, working closely with the Head of Marketing, who oversees these relationships at a strategic level. Build long-term relationships with suppliers
• Work as a member of the commercial team, supporting sales colleagues in their presentations, providing market and marketplace insight to colleagues
• Build relationships that deliver for us outside of the organisation including with academics, consultants, technology vendors and analysts in order to build and leverage an influencer network across the sectors and job roles
• Work with the content manager: briefing in content required and ensuring that the final content meets our brand and positioning requirements
• Work on marketing projects such as competitor reviews or CRM dashboard reporting or marketing automation or other software procurement
• Report on micro-metrics relating to your campaigns, such as email and website
• Organise our attendance at large scale events (eg 3 days in Las Vegas)
• Be a brand ambassador internally and externally, building a deep understanding over time of tone of voice, competitive positioning, product capabilities and customer benefits and being able to articulate these across any channel and for any audience

A really dynamic North West based role – Speak to Jess at Duval ASAP