Senior Marketing Manager
Job Description
About The Role
This role is advertised on behalf of CET
An exciting opportunity has become available for a strategically thinking, Senior Marketing Manager to come on board and lead our marketing team. As a Senior Marketing Manager you will have excellent communication and networking skills. You will have confidence in your own ability and be able to hit the ground running to execute our vision, strategy and values.
Working in a mostly home working capacity with travel to our office in Walsall as and when required to meet with the various stakeholders across the business, working closely with our Senior Leadership Team and reporting into our Chief Revenue Officer.
As a Senior Marketing Manager you will lead the development on all marketing plans whilst remaining within budget. You will be at ease identifying new trends in performance as well as new opportunities for growth.
Principal Accountabilities
- Accountable for the development and execution of the B2B marketing strategy, working closely with the CET leadership team to ensure it is in line with overall growth strategy
- Create compelling marketing campaigns that engage existing customers and attract new business, optimising the ROI of the marketing budget and utilising technology to enhance the marketing strategy.
- Accountable for the conference and events calendar – sourcing and delivering new opportunities for conference activities, visibility, and client engagement.
- Developing high quality and engaging digital and printed thought leadership materials to support the business development function and disseminating across the company’s digital channels including their website, newsletter, Twitter, Facebook, LinkedIn.
- Own the internal and external communication plan.
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase client conversions, and generate more qualified opportunities
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
About The Candidate
To be successful in this role you will have the following knowledge, skills and attributes:
Essential
- Proven success in developing marketing plans and campaigns for B2B business.
- Excellent written and verbal communication skills with proven experience of creating and delivering an effective B2B marketing strategy
- Creative and analytical thinker with an entrepreneurial approach
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
- Proficiency with online marketing and social media strategy
- Proven success in designing interactive applications and networking platforms.
- Willingness to travel
- High level of attention to detail and accuracy
- Ability to work in a confidential manner.
- Ability to build excellent stakeholder relationships across business
Desirable
- Established contacts in media.
- Bachelor’s degree (or equivalent) in marketing, business, or related field
About CET
CET are the market leader in the home emergency claims assistance market working with some of the UKs leading insurance and underwriting companies. CET have just launched a new 5yr strategy where, backed by a market leading technology platform, it aims to grow further market share and deliver further growth through new market opportunities.
