Senior Marketing Executive

Salary: £42,000 – £48,000 per year

Our client is a very successful, specialist Manufacuturing and Wholesale company who are rivalled experts in their field.

This privately owned business have been successfully operating for many years, employing a skilled, dynamic and dedicated team of around 50 staff from their manufacturing operation in Norwich.

The skilled and dynamic marketing department of 4 constantly drives business success with a strong brand and culture of continuous marketing innovation.

The team requires a Senior Marketing Executive to drive the companies integrated B2B brand building marketing campaigns across all communication channels from press ads to emails.

What will you be doing?

• Using your sound project management skills to manage the partner agencies for integrated campaigns to our key markets, selecting and managing the comms mix appropriate for each audience and business objectives. 
• The insight from your analytics and reporting will support continuous improvement in the return on investment from the marketing budget and board reports. 
• Using the foundation of our Brand values, you’ll develop the comms to deliver and exemplify our value proposition
• For inhouse work – you will be utilising Adobe creative suite, Photoshop and illustrator and creating videos too.
• You will be managing a sizeable budget, adapting, and tracking performance
• You’ll be listening and working closely with our sales and customer service teams, identifying opportunities to support their sales effort.
• You’ll be an active marketing team member, preparing the annual marketing plan and budget
• You will work with our CRM system manager to optimise the relevant massaging and content for targeted email marketing and automation
• Support the marketing assistants to deliver quality work
• KPI reporting to the board as part of the marketing team
• Take the lead for new product launch comms and brand development

What skills will you need for the role?

• At least 2 years’ campaign management and digital marketing experience
  
  • Brand, brand, brand, It’s all about the customer…

• Technical experience or demonstration of ability to learn tools:
  
  • Adobe creative suite
  • Photoshop and illustrator
  • Utilising data from CRM systems

• Aware of
  
  • Social media management systems
  • Marketing automation systems
  • Aligning with web with CRM, product databases, ERP, Power BI 

Full or Part-time hours considered as well as interim or contract

Salary to suit experience, plus benefits