Marketing Executive (Social Media Expert)

We are looking for someone that has experience working with multiple brands in the social media marketing space. Must be well-organised, a strong communicator both verbal and written with an avid interest in marketing.

The chosen candidate will oversee Social Media campaigns which include but are not limited to: research, campaign & content creation, execution, monitoring and reporting. Knowledge of some SEO best practices is also helpful.

RESPONSIBILITIES
• Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients’ industries
• Create timely and engaging content optimized for platform used and intended audience
• Monitor sites for customer service opportunities and initiate conversations on behalf of the client
• Analyse and report social media actions on a monthly basis for successes and new opportunities
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• Create engaging and professional visuals that reflect client and their brand (Customise social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc.)
• Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts
• Continue to refine and define our social marketing process
• Work with teams to create a solid branding message that’s reflected across our marketing materials, social media content and shared by employees
• Available to attend events

EXPERIENCE
• 2+ years of social media marketing experience (prefer to have account management experience)
• Experience including but not limited to Facebook, LinkedIn, Google+, Google Communities, Twitter, Flickr, YouTube, Pinterest, Instagram and more
• Knowledge of social media and analytics software (Google Analytics, Facebook Insights, etc.)
• Working knowledge of social media paid advertising campaigns including Facebook, Linkedin and Twitter
• Ability to blog about social media on the our website based on research, experience, and relevant social media news
• Strong understanding of user-generated content management, content marketing and reputation management

QUALITIES
• Strong, professional written and verbal communication skills
• Strategic content creation and excellent writing skills
• Ability to work independently and in a team environment
• Exceptional time management skills including the ability to handle multiple clients with changing priorities