Marketing Manager – Horticulture

Summary of Position

A commercially orientated marketing leader of a thriving Horticultural Technology Business. The role requires a person with strong leadership, marketing skills with excellent people leadership skill and ability to influence the development of high performance culture.

Principal Accountabilities

Strategy
To support the Managing Director and Regional Sales Managers in development of global Vision, strategic plans, annual operating plans and annual budgets for the total Business

Development
The ability to develop new market entry or new product launch strategies, identify key partners and work with sales team to deliver business plans.

People and Leadership
Ability to work with and influence regional sales managers and their sales teams.

Shared reporting/leadership of the Business Development Executives for Americas/Australia and Europe.

To work closely with the Innovation team on the development of new products

To work with sales, sales service and technical on product training and coaching for the business

Marketing
To lead development of the brand across the businesses

To develop the product range strategy and product offering for the business.

To develop the annual marketing plans for the business.

To lead the development of all global communications across website, digital, PR, shows and open days.

To develop the business customer offering across agronomy support/education, financial packaging for growers and customer service & construction.

Innovation/R&D
To work closely with the Innovation team to identify new market requirements, blue sky opportunities, new sector and product opportunities, competitor challenges and prepare launch plans for the regions.

Financial accountability
As part of the Leadership team to be accountable for management of the marketing budgets across business.

To develop a formidable network in the horticultural industry with growers, grant funding institutes, suppliers, marketing organisations and supermarkets.

Horticulture Industry network/knowledge
To build personal Agronomy knowledge and ‘the business/financials of organization’

Supply Chain/Operations
To work closely with the Operations team to ensure that the right supply strategies are in place, quality customer service and construction in the region

Qualifications and Experience

• Fit with Company Culture and Values (Energy & Energise, Intelligence and Humility)
• Excellent leadership skills, a proven leader of culture and business development
• Strong track record of marketing accomplishments across European or International markets
• Proven Marketing strengths and experience, ideally in Horticultural/Agricultural related industry, but not a prerequisite
• Balance of strategic and executional skillset, ability to do ‘breadth and depth’
• Ability to make people buzz – great people skills. Essential.
• A self-starter – the ability to work on his or her own, generate initiatives, plan well and follow through.
• Academically and intellectually strong, but a specific Horticultural/Agricultural or Business Degree is not a prerequisite.
• Ideally speaker of German &/or Spanish