Senior Marketing Executive (Fully Remote)

Salary: £43,200 per year

Our client is currently recruiting for a Marketing Executive to join their team. This role will be fully remote but you will be required to come to the Eastleigh office for meetings when necessary.The successful candidate will develop a robust, effective and realistic critical path for all of the marketing, creative and communications activity with responsibility for the planning, organisation and execution; supporting the growth of our customer base and thus increase revenues.

JOB RESPONSIBILITIES:

Reporting to the Head of Sales and Marketing the Senior Marketing Executive’s responsibilities will include:

Brand and Customers

Become a Champion of the brand, promoting and increasing awareness amongst internal and external stakeholders
Develop an intuitive understanding of our customer groups (including end-users and clients) and our markets
Ensure all marketing campaigns add value to the brand, reflect its core values, and enhance its reputation.
Planning
Develop annual marketing plan
Work with all teams to implement systems across all marketing mechanics, that will enable to maximize opportunities, effectiveness and cohesion of campaigns and communications
Create and implement a social media strategy, identifying criteria for success and measuring progress against those criteria
Develop and manage the 12 month forward looking budgets for the marketing strategy and gain management approval and sign off for the proposed budget.Communications

Build brand and seasonal content that is inspiring, interesting, useful and unique in order to build reputation across the customer base and within the Education sector
Build the email comms calendar, understanding the optimum content and frequency of broadcast
Plan, create and maintain automated email campaigns/user journeys, for different prospect and customer workflows across multiple product streams
Work with the sales and training teams to develop, maintain and deploy market specific mailing lists, coordinating targeted campaigns and presentations to our existing and potential customers
Review and oversee the development of the existing company web site
Support the Sales Team to research and plan trade shows; ensure the development of effective promotions and campaigns to drive lead generation
Acquire client testimonials from existing customersReporting

Generate campaign analysis reports for management
Track and analyse the effectiveness of marketing programs and recommend/implement improvements as required.JOB QUALIFICATIONS:

Extensive experience in a Marketing role
Extensive experience in email marketing automation
Advanced proficiency and hands-on experience with Google Analytics and other digital management tools
Experience within the Education sector would be an advantage.Your personal characteristics will include:

A strength for writing both brief and in-depth content.
An analytical mind and data-driven thinking with the ability evaluate and evolve approaches based on comprehensive understanding of our business goals
Knowledge of SEO best practices for creating written content across website, blogs social media, industry articles and web articles is a plus
Self-motivated initiative taker
Accurate, with high attention to detail
Effective time-management, prioritisation and organisational skills to handle multiple activity streams and complete tasks on time and on budget
A strong work ethic and the capacity to succeed in a fast paced environment and meet deadlines
Knowledge of Salesforce is an asset
Graphic design skills, HTML and use of creative tools would be desirable.