Senior Marketing Executive
Full job description
Centric Recruitment
Salary: £30,000 – £36,000 per year
Job Title: Senior Marketing Executive
Location: Thornbury, Bristol
Hours: 37.5 hours per week Mon-Fri
Salary: £30,000 – £36,000
Principle purpose of job
As Senior Marketing Executive you will manage a variety of marketing activity across the Group brands through a range of marketing channels. You will work closely with the Marketing Manager to drive and deliver the marketing strategy ensuring brands are managed in a complementary manner. Your focus will be on acquiring new customers as well as customer retention employing a range of test activity to drive best practice.
Key accountabilities
Development of a brand strategy working in conjunction with internal business managers and external brand owners.
Working with the Marketing Manager to develop and deliver the marketing strategy across all Group brands.
Identifying opportunities to acquire new customers through both existing and new routes to market.
Keeping abreast of competitor marketing strategies through regular competitor analysis.
Continually improving conversion through our quote and buy websites monitoring GA funnels, dynamic test and learn activity, implementing improved journeys.
Identifying and implementing tactical marketing opportunities as they arise that can deliver leads.
Maximising opportunities from existing customers, lapsed customers and prospect data via appropriate channels with targeted offerings.
Supporting the Marketing Executives through insight and learnings.
Ongoing customer relationship management to drive customer retention.
Working with the Compliance Department to make sure that all marketing activity meets regulatory requirements.
Continually assess campaigns and processes with a view to recommending changes to improve performance.
Knowledge and skills
Minimum 3 years marketing experience
Marketing degree or other Marketing qualification preferable
Insurance/Financial Services experience preferable
Google Analytics experience preferable
Campaign reporting and analysis experience
Creative with a strong use of initiative
Excellent attention to detail
Excellent communication skills
Ability to manage and prioritise own workload
Able to work well under pressure
Attributes
Team orientated attitude
Resourceful
Self-motivated
Positive and professional at all times
Demonstrate a willingness to learn
To apply for this job please visit definitejobs.co.uk.