Marketing Executive

An exciting opportunity has arisen for an experienced Marketing Officer to join an established marketing team where you will play a key role in the delivery of the firm’s marketing plan.
Reporting to the Practice Director, the Marketing Officer will have a variety of responsibilities and will be involved in managing events, maintaining & updating the website, database management, developing marketing material, public relations, legal directory submissions and other adhoc marketing projects. This role will appeal to someone who is looking for an opportunity to enhance their marketing experience within an environment which is very supportive but encourages taking responsibility.
The role will effectively support the practice strategic plan through the design, delivery and evaluation of an appropriate marketing plan.

The ideal candidate will have experience of working within a marketing environment with excellent IT and people management skills.
A CIM qualification and experience of working within the legal sector and handling case management systems is desirable.

Main Responsibilities

•To contribute as appropriate and relevant to the development of the practice strategic plan.
•To work with the Partners, Practice Director and Heads of Department in the development of practice wide and service line marketing plans.
•To design, develop and maintain an appropriate and effective system of reporting to include ROI analysis and other KPI’s.
•To assist as appropriate in strategic marketing projects such as branding.
•To prepare, in consultation with Practice Director and Marketing Partner an appropriate annual marketing budget and analyse and report thereon as required.
•To liaise with Practice Director, External PR Agencies and colleagues as appropriate in ensuring effective delivery of the firms’ PR plan.
•To maintain a press release archiving system and prepare quarterly analysis of coverage and exposure to Board/Partners.
•To design and maintain an effective practice wide database that facilitates reporting and action plans in relation to client management, ROI reporting, cross selling information, referral information and hospitality opportunities/activities.
•To design and implement internal guidelines/training information on the use and control of any internal databases.
•To include as part of the overall marketing plan, a specific budget and plan in respect of practice wide/departmental events and hospitality programmes.
•To develop, implement and report on ROI analysis in respect of hospitality spend.
•To plan, manage and deliver individuals elements of the hospitality/events programme.
•To manage any budget associated with the production of marketing materials.
•To present recommendations to and work with Heads of Department in the production of service line specific literature.
•Work with external agencies in the production of relevant advertising which will include professional and information directories.
•To work with the IT department and Heads of Department in the ongoing development of the firm’s website, app and other technology driven marketing/business initiatives.
•To identify and make recommendations in respect of advertising opportunities as they arise and sponsorship opportunities.
•To contribute to the planning and roll out of the firms’ digital marketing strategy.
•To police’ and monitor all digital communications and to ensure the firms’ brand and reputation is protected at all times.
•To effectively supervise the digital marketing officer.
•To plan and arrange internal business development meetings both at departmental and inter departmental level.
•To facilitate departmental cross selling opportunities.
•To assist with the drafting and submitting of relevant tenders.
•To work with colleagues and outside agencies to continuously identify and purse relevant business development opportunities.
•To manage and ensure practice wide contribution to the marketing element of the Intranet.
•To produce relevant reports on a monthly/quarterly/adhoc basis as requested by the Practice Director/Partner or Heads of Department.