Senior Campaign Manager Required for Award Winning Media Company

SENIOR Campaign Manager Required for an Award Winning Media Company
Location: London
Ref: JW45587
Salary: £42,000 – £48,000per year + Profit Share + Excellent Company Benefits

The Role:

Hands on marketing role, you will be responsible for managing a Campaign Executive as well as 2 Internal Researchers. You will also be responsible for the successful marketing of assigned events within a specific portfolio, using full media mix, to meet or beat their financial goals. Creating and distributing the right quality and quantity of leads to sales so they meet their targets.

• Be responsible for managing the day to day activity of the marketing executive, ensuring all deadlines are met and targets hit.
• Be responsible for managing the day to day activity of the internal researchers, ensuring all deadline are met, managing workloads and ensuring quality leads are being generated.
• Working closely with the Global Head of Marketing to ensure the development and implementation of My Clients Marketing Strategy and for monitoring and analysing all marketing action plans with the aim to achieve maximum ROI
• Building campaigns for each event which create the maximum profit at the right level of risk
• Producing innovative, compelling, profitable and fatigue-beating creative work
• Accurately and promptly analysing all marketing data and acting upon the results
• Constantly analyse and manage the hygiene and growth of the database, acting on weak areas, optimising strengths, measuring and controlling research ROI based on actual costs and performance results
• Ensuring that the events reach their markets using a full mix of media in order to maximise revenues and minimise fatigue
• Creating and maintaining a dynamic and up-to-the-minute e-commerce web site which drives revenue
• Ensuring that all materials are produced and distributed on time at the best possible cost for maximum impact
• Generating leads, opening doors, helping close new business and client marketing
• Creating delegate and commercial partner advocates
• Managing the marketing budgets per event and the overall web budget
• 5 years + in business to business direct marketing

Qualifications & Skills:

• Top university graduate or equivalent calibre
• Excellent written skills
• Strong maths and analytical abilities
• Advanced Excel and / or Access; Powerpoint
• HTML / web programming a plus
• Photoshop a plus
• Ambitious and creative marketer with strong communication skills
• Excellent database management experience
• Strong skills and a high degree of interest in digital marketing and social media
• Good multi-tasker who is calm under pressure
• Excellent people management skills and an effective team player
• Fast learner with the ability to hit the ground running
• Excellent organizational skills