Search Marketing Manager

Salary: £54,000 – £60,000 per year

SEARCH MARKETING MANAGER

They are a fast growing digital-first start-up, profitable and starting to make waves.

Launched by a serial entrepreneur in 2016, they have a dynamic, innovative culture, driven by a relentless pursuit to help the motorist take the time, money and hassle out of car ownership.

Product and data-led

All products are delivered to customers through a digital garage, it’s where motorists can store and build records on their vehicles – from policy documents, to service worksheets and MOT records.

Through industry partnerships they’re white-labelling their platform to reach new swathes of car owners. Helping their partners increase their margins while all the time, better serving the motorist.

If you join them now, you’ll be arriving at a time when they’re poised to launch a set of partnerships that could transform their industry profile and access to consumers. It’s an exciting time, set against a backdrop of tumultuous change across the industry.

Context for Role

Following years of outsourcing SEO and PPC to agencies, our objective is to bring all performance marketing channels in-house. We are seeking a more holistic and coordinated approach to marketing, where we can blend and optimise investment to drive marketing ROI and business success, notably our key daily targets for sales leads and cost per lead.

A further key objective is to enhance our responsiveness to business opportunities, dialling-up / down spend, reacting to competitor and market opportunities, as well as optimising the throughput of leads through our sales operations.

The business has a fast growing database of over 700k accounts, this role should help identify ways to leverage this data including: targeting and re-targeting techniques as well as a stronger linkage into email, telesales and other direct channels.

The Role: Search Marketing Manager

Direct management of Paid (PPC) and Organic (SEO) search marketing (SEM)

To recommend and manage additional performance marketing channels, as PPC effectiveness plateaus, eg:Programmatic display

Facebook and other social media advertising

Content channels such as Taboola, Outbrain etc

Conversion rate optimisation (CRO)

Daily/ongoing reporting to colleagues on CPL, CVR and other ROI metrics

Recommend and select PPC, SEO and site traffic management tools to help steer strategy and improve success: eg SEMRush, MOZ, Microsoft Clarity, GA4, Meta Business Manager, Screaming Frog etc

Tasks:

PPC / performance marketing

Oversee budgets across Adwords, YouTube, Bing and other search marketing channels

Monitor KPIs and proactively recommend actions to build leads and conversion rate, including landing page relevance and page authority

SEO

Recommend technical, content and offsite updates to build organic traffic and underlying factors such as Domain Authority and Link rank

Tactically balance keyword performance across SEO and PPC strengths/weaknesses

Work with the development team to improve our content production and management capability, recommending CMS updates to mobilise content production

Work with the broader marketing team to recommend content topics, both on-site (page structure/ text /navigation etc) as well as offsite (PR, affiliate links etc)

Work with colleagues to maximise link equity from our extensive list of business partners

Competitor analysis to identify strengths/weaknesses

Create business targets and a reporting framework to demonstrate ROI

Working with marketing colleagues to recommend techniques to maximise our trust and authority, eg positive Trustpilot and customer review scores etc

Bring new ideas, helping shape our future strategy and process for brand management, and customer acquisition and retention

Type of person

Creatively minded and ideas-driven, with 3+ years marketing experience, including deep exposure to PPC and SEO as well as (ideally) experience of direct marketing, CRM, social media (organic and paid) and programmatic display.

Eager to get involved and share opinion, ready to spot trends in KPIs that necessitate action. You’ll have a decent portfolio of campaigns that you’ve helped build, including digital display and conversion rate optimisation across the user journey.

Skills

SEM expertise

Analytical and technically minded

Networker and team oriented

Marketing knowledge and experience

Roll your sleeves up attitude

Google Analytics

UX testing or conversion rate analytics

PPC and SEO management, eg Adwords, SEMrush, Majestic SEO, Moz etc

Ideally:

Social media monitoring / management,

Copywriting

CRM / email and text marketing (our platform is Active Campaign)

CMS / content publishing and marketing

Affiliate marketing/ Awin etc

Trustpilot / reviews platforms

Video production for YouTube etc (woking with teams commissioning content for PPC and SEO objectives across Google, YouTube and associated video-driven search platforms