Product Marketing Manager

Profile: An experienced Product Management professional with a proven track record in B2B consumer packaging product marketing. UK based with a strong emphasis on Europe that can be translated more globally into North and South American product marketing activities. Encompassing existing and new products the individual will be responsible for understanding customer and market product needs, identifying new product opportunities and preparing promotional materials for both internal and external use. A key element of the role will be to ensure the group sales team is equipped with a high standard of product information and knowledge.

The individual must enjoy spending time in the market to understand customer needs and find innovative solutions to help grow the business. The role will require approximately 25% travel outside of the UK

Key Responsibility Areas

Gain a deep understanding of customer requirements, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive sales growth.
Provide in-depth market, industry and competitive analysis and position for existing and new product through benchmarking and other market analysis techniques.
Develop promotional materials, sales tools, and relevant case studies and then train the sales team with the necessary technical expertise to enable them to effectively sell our products
Communication of value proposition of new products to sales team
Create targeted marketing strategies focussed on specific end user market segments
Classic 4P Marketing – Product, Place, Price and Promotion
Translate market and customer requirements into detailed product requirements and specifications with prioritised features to assist R&D in the development of new products
Prepare new product launch documentation, coordinate product sampling through to launch activities across the company and track and report progress
Run qualitative and quantitative market research and feedback programs to track product success rates and customer acceptance.
Supporting the group Marketing Director, prepare materials for and attend trade shows, exhibitions and conferences and ensure positive lead generation, capture and follow up with the sales team.
Act as an evangelist to build product awareness and understanding internally and externally.
Review and keep our website and internal product databases rejuvenated and up to date
PERSON SPECIFICATION FOR PRODUCT MARKETING MANAGER

Educated to degree level
Marketing qualification

Experience

5 years of consumer packaging B2B marketing/product marketing experience
Data rational and highly numerate
New Product Development in a plastics environment
Seasoned experience using Microsoft PowerPoint, Word and Excel and project management software
Demonstrated success in collaborating on product strategies and lifecycle management
Second European Language (French or German preferred)

Interpersonal & Behavioural Skills

Confident and outgoing, able to stand their own ground / Dynamic

Good communicator
Organised
Self-motivated and collaborative in approach
Establishes credibility and builds confidence and trust quickly with colleagues
Initiative taker and strong self- starter with a desire to succeed and a Can Do attitude capable of working in a team and also unsupervised
Tenacity to overcome issues and resolve problems
Challenge existing practices and procedures and propose alternative solutions
Continuous improvement orientation
Creative approach with flexibility to adapt to a rapidly changing sales environment

Other factors

Travel outside of UK approx. 25%
Passport holder