Product Marketing Manager

Product Marketing Manager

£35-40K

Portsmouth

Permanent

Our client is an award winning company who are one of the most innovative and fastest growing tech companies in the UK. They seek a Product Marketing Manager, to work as part of their busy marketing team who deliver engaging, customer-driven content on a global scale. The role will report onto the Marketing Director.

SUMMARY

We are looking for a Product Marketing Manager with a strategic business mind that leverages customer, market, and product insights to create compelling positioning and go-to-market strategies. This role is perfect for someone who views experiences through a customer centric lens, loves balancing multiple stakeholders and can switch quickly from strategic thinking to the tactical details. Success in this role will require a metrics based approach and ability to navigate ambiguous requirements.

You will be driven and excited by the business targets. As the lead for product marketing, you will naturally possess a strong sense of ownership for meeting your deliverables – motivating and focusing your stakeholders, tracking performance to plan continually, leveraging contingencies where possible and continually thinking entrepreneurially to ensure the business targets are achieved at all times.

The successful candidate will exhibit a passion for innovation, owning the end-to-end customer experience, collaborating across multiple functions and driving business results.

ROLE RESPONSIBILTIES
– Define, execute, and measure the go-to-market plan and business strategy for every new feature and integration release
– Think end-to-end by connecting all the pieces of the business (development, marketing, sales, support) to ensure the offering experience delivers world class customer delight
– Research, understand and draw insights on customers` pain points and needs through methods such as “follow-me-to-home/office” visits, in-depth interviews, root-cause analysis, and other customer/market research techniques such as NetPromoter
– Develop deep customer insights using quantitative and qualitative data, customer research and analytics to represent the customer`s point of view, what they care about and what they need across messaging and positioning to win
– Demonstrate effective project management skills for delivering upon all Go-To-Market projects as well as anticipate likely risks and implement mitigation plans
– Apply creativity, problem solving and analytic skills to provide ongoing insight into the business and make recommendations and decisions
– Rapidly develop test/learn/test plans to successfully drive business results in areas contested, clear or ambiguous
– Collaborate and Work closely with the Product Management, Sales, Customer Care and Demand Generation teams to prioritise features and programs and develop aligned messaging

QUALIFICATIONS
– Prior excellence in marketing roles by translating customer insights and key learning into compelling go-to-market experiences
– Experience in creation and execution of marketing plans, strong prioritization and time management skills, and ability to manage multiple projects and priorities
– Strategic thinker and strong leader with the ability to manage small to large project teams, influence others and make sound decisions decisively based on data or insights
– Ability to think through, and deliver, exceptional end-to-end customer experience
– Data driven, resourceful and efficient
– Strong analytical and problem solving orientation with clear examples of using data actively for target setting, measurement, ROI analysis and recommendations
– Leads and influences effectively within the organization and builds strong relationships to deliver outstanding results with limited resource
– Demonstrated ability and self-motivation to excel within an environment of change, startup mentality and a drive for continuous improvement
– Balanced individual who brings `can do` motivation to work every day

Salary: Up to £42,000 – £48,000

Hours: 9.00am – 5.30pm

20 days holiday

Free parking

Excellent on site facilities – canteen, shower facilities and many others