Paid Social Media Marketing Manager – Hybrid Working

Salary: £39,600 – £44,400 per year

A global gaming brand is looking for a Paid Social Media Marketing Manager to join the performance marketing team. Along with a competitive salary, you will also receive 24 days holiday, plus additional days after 3 years’ service, hybrid working, an annual bonus, complimentary fruits and snacks, private healthcare, life insurance, pension scheme, and lots of fun team social events.

We are looking for someone who has a proven track record in managing and optimizing paid Facebook and Instagram ad campaigns at a high level.

This person will find themselves working closely with internal teams in multiple territories, as well as directly with platforms to ensure best-in-class social campaigns in extremely competitive markets. This is an exciting opportunity for an individual to master hands-on responsibility and progress in their career in the digital space. You will report to the Head of Performance Marketing but will have your own autonomy.

What you’ll be doing as Paid Social Media Marketing Manager:

The successful candidate will report to the Head of Performance Marketing and be responsible for managing, optimising, and profitably scaling campaigns across multiple markets.

• Deploying and managing FB & Instagram paid campaigns across multiple markets
• Working extensively with data/platforms/stakeholders to identify issues and opportunities
• Carrying out audience research, optimizing ad copy and banners, bids strategies, etc.
• Briefing internal creative studio to create all required assets to support the paid strategy
• Constantly optimizing and scaling campaigns to deliver a positive ROI for the business on the budget you deploy
• Gathering performance data, analysing it, and providing and sharing the actionable insight in a digestible fashion.

We are looking for a Paid Social Media Marketing Manager who has the following skills and experience:

• Previous experience in paid social (Facebook/Instagram)
• Experience in the gaming industry is beneficial but not required
• Expert understanding of conversion tracking and risk management
• Great with Excel (including building Pivot tables)
• Strong organisational skills and experience in balancing multiple projects at once
• Strong reporting, communication/presentation, and stakeholder management skills
• Experienced in briefing digital social creative
• Analytical, data driven and performance driven.
• A good eye for engaging and response generating creative.

This is an excellent opportunity to join a growing business that has an existing multi-million-pound budget spread across multiple markets, with plans to scale by entering many new markets.

To apply for this role as Paid Social Media Marketing Manager, please click and upload an updated copy of your CV.

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