Digital Marketing Executive

Salary: £30,000 – £32,400 per year

Based in Harrogate, this sought-after employer is looking for an experienced digital marketing executive who can take the lead on successfully marketing the business and delivering growth.

As the company has just celebrated its 12th anniversary, they are geared up and poised to take the business to the next level. With a national portfolio of SME & Enterprise clients and a strong brand identity, this is a genuinely exciting time to join their team. The business is constantly evolving to stay ahead of the trend and offer the latest technological solutions. In this fast-moving market, it is imperative that marketing activities are creative, engaging, professional and effective.

You will be responsible for marketing the business, ensuring the effective delivery of campaigns to maintain brand image and deliver a strong R.O.I.

The company is projecting ambitious year on year growth and marketing will play a crucial role in their success. You will be provided with all the tools and support needed to succeed and will be encouraged to strive for the top.

This business provides a fantastic working environment and very supportive, collaborative culture.

This is an opportunity to join the business as Digital Marketing Executive, with the potential to progress to Marketing Manager in the future. You will report directly to the MD, and will be supported initially by a marketing consultant who will provide mentoring and support as part of your on-boarding.

Ideally, you will be confident in delivering the full marketing mix, including SEO, email campaigns, social media, website maintenance, advertising, content creation, copywriting, etc.

Main tasks will include:

* Full end-to-end campaign management via various marketing channels: planning, targeting, testing, delivery, reporting and optimising. Make recommendations in order to ensure growth targets are achieved.

* Deliver an SEO strategy, including maintaining keyword index, creating backlinks, outreach and use of SEO software.

* Maintaining the website (built in WordPress) with engaging content, news and images.

* Social media updates across the main social media channels.

* Ensure that the brand is optimised through all marketing communications.

* Research and reporting of the current marketplace, competitors and industry statistics.

* Create, deliver and measure effective marketing email campaigns.

* Delivering a content strategy, including writing, editing and proofreading content – ensuring accuracy and compliance.

* Create and publish all marketing material to effectively promote brand identity.

* Contribute in weekly meetings to discuss marketing successes, strategy changes and report on ROI. Utilising Google Analytics on a regular basis.

* General marketing administration such as keeping the image library up to date, creating case studies, testimonials and google reviews

This role will be very varied and diverse, allowing you to evolve within the business, take on different responsibilities and become an excellent all-round Marketing Executive

You will need to have the following experience, qualifications and attributes: –

* Ideally degree educated in a relevant subject, such as Marketing.

* Experience working in a marketing department or small agency, as an Assistant or Executive

* Strong work ethic and can-do attitude

* IT literate and proficient in all Microsoft Office and Adobe Creative Cloud programs

* Social media platforms experience

* Website experience

* Commercially astute

* Strong attention to detail

* Self-motivated

* Excellent communication skills

* Time Management Skills

* Initiative

* Strong analytical skills

The Package & Benefits

As well as a great company culture and opportunities for career progression, the employer offers a generous package, including: –

* Competitive salary – circa £30,000 – £32,400, negotiable depending on experience PLUS discretional company performance related bonus

* 20 days’ holiday + bank holidays

* Pension scheme

* Excellent, modern & well -quipped working environment

* Free parking on site

To apply, please submit your CV or contact Emma Easton at Strand Recruitment