Online Marketing Manager

The Web Personalisation Manager will be responsible for creating, testing and deploying personalised digital marketing campaigns for this well known retailer. Utilising the latest personalisation software, the successful candidate will develop a strategy for companies personalisation programme and be hands-on in setting up the actions, campaigns and analytics requirements. By leveraging customer data to create a personalised digital experience, the Web Personalisation Manager will create an engaging and relevant web site experience, focussed on driving conversion and sales revenue growth.

Personal:
• Web-savvy, commercially aware with proven track record of e-commerce experience
• Analytical mindset, able to make agile, data-driven decisions
• Ability to construct a long term strategic roadmap for web personalisation and be hands-on to deliver the tactics
• Ability to learn fast, adapt to change and be able to work tight deadlines both independently and within an existing team
• Good, clear communicator, able to build rapport both with external agencies and internal teams

Ability:
• Ability to understand and modify HTML and CSS code (knowledge of Javascript an advantage)
• Ability to create/edit and specify graphics (Photoshop)
• Good understanding of analytics & reporting (Google Analytics)
• Experience with Personalisation (Recommendations/UX/Conversion Rate Optimisation)
• Experience with A-B & Multivariate testing and targeting to optimise web site content
• Previous experience with CMS systems (Magento) an advantage