National Sales Manager – Dairy – Sudan

Salary Details: Up to £48,000tax-free basic salary, car, accommodation (UK standards), 30 days company holiday plus bank holidays and comprehensive medical cover.

National Sales Manager – Dairy – based Sudan (Khartoum) – up to £48,000tax-free basic salary, car, accommodation (UK standards), 30 days company holiday plus bank holidays and comprehensive medical cover.
Our client, Golden Arrow has been trading for over 60 years. They operate throughout a number of divisions including automotive, property, construction and Food (Premier Food Products Ltd). Based in Sudan’s capital, Khartoum and employing over 1000 people, Golden Arrow is one of the largest companies in the region. The business turnover is in excess of £500 Million.

Premier Food Products Ltd is an ultra-modern plant producing its own range of packaged milks, dairy products and natural fruit drinks using the latest UHT and aseptic technology. Currently the largest Dairy and Juice processing plant in the Sudan, Premier Food Products was established in 2002 with a production capacity of 100, 000 litres per day. Premier Food Products quickly established a reputation for high quality and innovative products and has grown its sales considerably to become the market leader. Today, the plant has a production capacity of some 400, 000 litres and continues to lead the field in this sector. They are currently expanding their offering in the food industry into the area of carbonated drinks.

Premier Food Products require an experienced National Sales Manager who will be responsible for implementing and managing a National Sales Strategy for the company’s products and delivering on that strategy through the “hands-on” management of our direct sales team and delivery fleet of some 150 vehicles.

Main duties and responsibilities:

1.To continuously research the market and devise and implement an appropriate sales strategy to increase sales and awareness of the company’s product range.
2. To play a “hands on “role in the marketplace motivating and directing the field sales staff.
3. To plan and manage an efficient route planning system for the sales fleet and constantly strive to extend the route network.
4. To set and monitor market share and sales targets for each of the direct sales force and take immediate appropriate action to keep the sales force on target when necessary.
5. To constantly seek new outlets for the company’s products locally nationally and internationally.
6. To manage and develop our direct local distribution network, depot distribution in the provinces and negotiate sales contracts with wholesalers and appoint new distributors where necessary.
7.To train and motivate all direct sales staff
8.To continually monitor the marketplace and obtain information on performance of our products and those of our competitors, market share, movement trends, new products and initiatives etc.
9.To collate daily sales information and weekly and produce monthly performance reports on all sales and field activity.
10. To supervise and manage the optimum utilisation of the company’s direct sales vehicle fleet.
11. To develop an ongoing and budgeted advertising and promotions plan in association with the Marketing Manager and accordance with the overall sales strategy.
12. To play an active role in senior management decision making

Skills
•A minimum of 10 years of sales and marketing management experience in FMCG of which 5 years should have been in a senior position.
•Hands on experience of managing and supervising a direct sales team
•A hardworking, dedicated professional who “gets the job done”
•Proven experience of researching devising and implementing a Sales Strategy.
•Experience of effective sales training and the ability to train others
•Ability to prepare forecasts and budgets.
•Computer literate.
•Proven ability to grow sales in the FMCG sector.
•Working knowledge of stores stock management, stock rotation and control etc is highly desirable.
•Experience of planning and managing delivery routes and vehicle fleets.

Remuneration:

Tax-free package including £48,000 basic salary tax free, fully expensed company car and living accommodation, transfer flights. 30 days company holiday plus bank holidays and comprehensive medical cover. Accommodation is provided to UK-standards. Golden Arrow is a large, well respected company and takes the well-being of its workforce very seriously.

Critically, you will be keen to develop your career in an ex-patriot role with Golden Arrow Ltd and be willing to commit a minimum of 2-3 years to an international relocation. This will be a challenging role, which requires someone with the ability to operate autonomously and independently.