Media Planning and Analysis Marketing Executive

We are actively seeking to secure the services of an established Media Planning & Analysis Marketing Executive who can hit the ground running in this fast paced environment based in Berkshire.

The Media Planning & Analysis Executive will need marketing experience in a sales/marketing environment which be dealing within the Financial Services arena.

Your communication skills must be exceptional as there will liaison with marketing agencies and printers when developing campaigns so relationship and stakeholder management skills, are essential.

The Media Planning & Analysis Executive will be supporting the delivery of marketing campaigns or internal communications projects.

You must be comfortable with print and production process, creative process, preparation of creative and media briefs and budget management, and have knowledge of Microsoft Office literate, including ability to produce Powerpoint presentations and campaign performance graphs and charts.

Essential Skills

? Managing the delivery of DRTV campaigns to ensure acquisition targets are met.
? Identifying the best performing TV channel mix to ensure maximum ROI, whilst meeting CPA targets.
? Analysis of campaigns to measure the performance of DRTV activity alongside any suggestions for future activity? presented to Directors on a monthly basis.
? Working with media agencies to ensure optimised media plans are delivered.
? Managing the DRTV advert process, including but not limited to: management of scripts (including copy writing), casting and editing for all TV ads.
? Ownership of brand P&Ls for all DRTV activity? working closely with Finance.
? Supporting annual marketing budgets and ensuring all activity is within budget.
? Supporting the execution of all DM and Inserts campaigns, ensuring CPA targets are met.
? Working with the wider team to ensure fully integrated marketing plans across DM, Inserts, PR, Digital etc.
? Managing the selection of new agencies for all new marketing activity? including briefings.
? Ensuring all campaigns and briefs are compliant and meet financial regulations whilst adhering to TCF guidelines.
? Ensuring the business is briefed on all marketing activity? Including Sales, CS and QA.
? Adhoc administrative responsibilities commensurate with this type of role.

If you are seeking your net challenge and you believe you can make a difference then we would like to hear from you.