Marketing Manager

Marketing Manager

Job Description

Marketing Manager

Are you an experienced Marketing Specialist or Marketing Manager?

If you have answered YES to the above, then DIVE IN for more information…

This global manufacturing business is innovative within their sector, offering their clients bespoke project solutions, whilst upholding their high standards, unique design and consistently striving to maintain their quality, bespoke design and excellent standards.

As the Marketing Manager will be tasked with raising the brand awareness for the business UK wide. Reporting into the General Manager you will be formulating and actioning the marketing strategy for the UK business, aligning the strategy with product releases and campaigns and using digital and automated processes to communicate with both existing and potential customers.

Within this growing business our client provides a friendly working environment with promising career development opportunities. The company provides benefits such as a generous annual bonus and 25 days holiday + bank holidays.

What we need from you?

  • Formulate and action the marketing strategy for the UK Business.
  • Use digital and automated processes to communicate via CRM system to existing and potential customers.
  • Align UK marketing strategy with group product releases and campaigns.
  • Conduct and report competitor analysis to identify opportunities.
  • Identify how competitors are marketing to potential and existing customer groups.
  • Conduct and report customer analysis and create content that is relevant to varying customer categories.
  • Use sales and product data to create relevant content, communicate sales offers, and identify communication types that are successful.
  • Review digital/web content along with HQ Head of Digital.
  • Visit trade shows to report opportunities, new shows of interest, changes in trend, new product, and potential ideas.

What you will need to succeed?

  • Previous experience in a similar role
  • Possess a good understanding of customer and competitor behaviour.
  • Ability to influence key stakeholders and senior management about marketing activities.
  • Creative and organised mindset.
  • Strong Microsoft CRM and MS Office knowledge
  • Results orientated.

Essential Details

Position – Marketing Manager
Location – Stoke-on-Trent
Salary – £40k + excellent benefits

Think you’ve got what we need?

Then introduce yourself to Jo James at IronMarket Talent on 01782 894266 who would be happy to share further information.

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