Marketing Executive

Salary: £26,400 – £28,800 per year

Our client is growing rapidly across the UK with an expanding portfolio of own brand and client branded properties, providing excellence in marketing and managing student accommodation on behalf of high-profile clients.

We are seeking an enthusiastic Marketing Executive to join the Marketing team of 16 to help create and deliver a robust marketing strategy to increase development and rental performance. This is a 6 month contract role, with an opporunity to go permanent.

Purpose:

Support the Marketing Manager on a range of marketing activities to drive interest in our properties and achieve full occupancy across the portfolio.
Develop the CRM Students brand through a range of marketing opportunities, both online and offline
Plan and implement integrated marketing campaigns across print and digital formats, working with the wider marketing teamKey tasks:

Work with the Marketing Manager to understand the needs of the client and deliver planning and budgets per property, as per the strategy, ensuring consistency across the portfolio
Support the Marketing Manager in the preparation and delivery of proposals, presentations, open days, university fairs and site and city events
Co-ordinate marketing activities across email, print, and local advertising
Identify opportunities to promote CRM Students and associated brands in the student market and plan activities, contribute new initiatives and ways of working
Design and produce marketing materials to support clients and their properties, briefing designers and managing the process through to delivery
Support the delivery of digital campaigns and social media content, working with the website and digital teams
Work with designers, briefing and monitoring outputs to continuously achieve compelling creative to support CRMs desire to stay ahead of the competition
Co-ordinate media planning for online and offline advertising
Manage the image library including sourcing images and organising files
Regularly update clients, obtain approvals, tracking activity and measuring performance
Act as brand guardian, ensure consistency across all marketing outputs so that customer facing materials meet standards and produce outstanding return on investment
Provide a first point of contact to marketing enquires from third party suppliers, Operations and Finance teams, clients, students and other stakeholders, building and maintaining relationships and providing excellent customer serviceSkills and Experience

At least 1 year previous experience working in a fast-paced marketing environment
Good IT skills with sound knowledge of Microsoft Office
Strong written and verbal communication skills are essential
An ability to present information clearly and logically and communicate effectively with others
Highly organised and efficient
Strong team player keen to share best practice
Able to build relationships within different departments and also externally with suppliers