Marketing Executive
Job Description
Our client is a growing, forward thinking industry leader. They are seeking a confident marketing professional with a strong commercial focus, to join their established team of marketers. Youll be part
of a team delivering effective communication solutions, developing marketing strategies and planning and implementing campaigns and activities.
This is an exciting and challenging role, working closely with the Marketing Manager, Assistant Marketing Manager, Marketing Execs and Assistants, digital and design teams and the Business Development team to deliver a cohesive marketing schedule.
You will have a combination of skills and experience right across the marketing discipline, including email and campaign comms (offline and online), inbound marketing campaigns (including social), print media (editorials and press releases), event planning and management, service message communication (including customer data ownership) and digital content creation to support campaigns and the marketing and brand positioning of the company. Data literacy is a must and youll be able to set smart targets, report on success and measure improvements.
Developing and exploring new and exciting ways to promote our brand, services and product
- Plan, brief and oversee delivery of multi-channel leading marketing campaigns online and offline
- Brief and create content for online (social, website, online PR) to support your campaign activity
- Identify, spec, plan and organise events as agreed
- Build and schedule Email campaigns
- Input to marketing strategy development, conduct market research in order to identify market requirements for current and future campaigns
Key Skills and Experience
- Knowledge of marketing concepts and principles and demonstrable experience of working in a busy marketing role at a similar level – 2/3 years
- Excellent copywriting, editing and proofreading skills, including excellent written and verbal communication
- Proficiency in MS Office, including Word, PowerPoint and Excel
- Working knowledge of content management systems and automated marketing software
- Strong communication and interpersonal skills
- Excellent organisational and time management/stakeholder management skills
- In-depth understanding of digital and social marketing best practices, especially in a B2B market
- Experience in event planning and co-ordination/management
- Proactivity on workflow management, whilst prioritising tasks to meet deadlines
- Excellent creative content and campaign creation for emails, website, social and print requirements
- Strong commercial and analytical focus with experience in setting/reporting ROI and KPIs
- Experience managing, mentoring or training new or junior team members
Desirable
- Evidence of website user experience and user journey planning
- Experience in Marketing Automation platforms
- Working knowledge of SEO and Google analytics
Salary is up to GBP26500, plus theres a quarterly bonus, life assurance, private health and dental insurance alongside a fantastic on-site cafe and very active staff forum. They understand that one size doesnt fit all and expect this to be a hybrid role working from home with some days onsite