Marketing Executive

Salary: £48,000 – £54,000 per year

PR Specialist – Berkshire, £40-45k.
Award winning IT communications company, with world wide reach are seeking an PR Specialist to join their award winning team.
The PR Specialist is responsible for a range of PR activities to maximise brand awareness, and ensure that the Group has positive name-recognition among key decision-makers at target organisations.
* Coverage and output: better and consistent coverage increases the chances of developing strong leads, brand awareness and messaging in the market. It is critical that the jobholder delivers a high-level of good-quality, positive coverage of the Group and its senior leadership.
* PR leads and opportunities: it is critical that a range and pipeline of further PR opportunities are identified and developed, including as a result of other successful promotional content.
* Accuracy: producing highly professional PR copy that is free from errors, delivering a clear and accurate message.
KEY RESPONSIBILITIES OF PR Specialist
Building brand awareness
* Writing, securing sign-off and issuing press releases on behalf of the Group to promote its brand(s).
* In conjunction with any external agencies approved for use at the time, writing, securing sign-off and issuing thought leadership articles on behalf of key spokesmen for the business.
* In conjunction with external agencies approved for use at the time, ensuring that the Group is entered into and wins relevant industry, sector and business awards that will promote the Company’s brand.
* Liaising with the Digital Marketing team to maximise the effectiveness of digital PR activities.
Running and maintaining a Press Office
* Acting as the first point of contact for all media and PR enquiries.
* Identifying relevant spokespersons for enquiries, and ensuring that their sign-off has been secured for all statements.
* Maintaining and keeping up-to-date a list of all coverage of the Group, and ensuring that coverage highlights and data are regularly fed back to the Marketing Director and the Chief Marketing Officer (CMO).
* Maintaining and keeping up-to-date media and press contact lists.
* Creating and maintaining relationships with journalists and editors at target media and publications.
Promoting Corporate Social Responsibility (CSR) activities
* Investigating potential CSR activities, including sponsorship opportunities, and making recommendations to the CMO.
* Organising publicity for CSR activities, including liaising with external contacts and working with other members of Marketing to achieve the maximum impact.
* Ensuring the maximum publicity for CSR activities, particularly in the local press and media.
Candidate Profile:
Bachelor’s Degree/equivalent, 2:1 or above.
Marketing relevant qualifications/memberships eg CIM
Experience in Public Relations/PR/media, or another related role
Experience of writing and distributing press releases
Experience of leading on media relations
Experience of communicating about technology to technical and non-technical audiences
Demonstrable experience of implementing performance improvements
A quick learner
Good organisational skills
High attention to detail
Great communication, written, verbal and presentation
Good interpersonal skills, able to coach, train and mentor others