Marketing Executive

Job Type: Permanent Location: Fleet, Hampshire

Marketing Executive

CV-Library is one of the UK’s largest online job sites and attracts over 3 million unique job seekers every month. With a client list crammed full of the biggest brand names in recruitment and also a healthy mix of corporate clients who regularly use our services, we are rapidly evolving into one of the biggest and most dynamic online media organisations in the UK and Internationally. The exciting news is we’re growing beyond all expectations.

Following our recent expansion to the US with our international brand Resume Library, we are now expanding our friendly team and need a bright and capable Marketing Executive to support the rapid growth in US clients and candidates.

Key Responsibilities:

• – Take responsibility for our US marketing mix, developing a solid growth strategy and meeting tough expansion targets
• Investigate opportunities in the US and provide ideas for new online/offline campaigns & communications
• Assist with the design and development of the Resume Library website and improve the overall candidate and client strategy
• Work with 3rd party vendors and key partners to plan and deliver campaigns
• Write and seed press releases, aimed specifically at the US market
• Provide day-to-day marketing support to aid B2B sales efforts, writing and producing sales flyers, presentations and changes to the media kit.
• Develop key messaging both on the website, print media and in our email communications
• Gain experience and exposure to various digital marketing activities such as email marketing, paid advertising, SEO strategy, website optimization, social media and B2C/B2B lead generation
• Directly manage a selection of our scheduled events to make sure we gain maximum benefit from the spaces we book – planning, merchandising and advertising
• Assist with the expansion of our training courses, helping to bring on new courses and developing the marketing plans to grow this area of the business rapidly
• Help to plan our media strategy, including outdoor and TV campaigns

Knowledge and experience:

• Previous experience of writing commercially and managing effective communications to preferably a B2B and B2C audience, often with tight deadlines
• Experience of developing, maintaining and delivering on marketing plans to meet company objectives.
• Experience of creating and executing marketing campaigns
• Be familiar with MS Office and marketing tools such as Google Analytics, Twitter and Facebook
• Experience of working in a growing team to deliver high impact results
• Experience of organising and participating in events would be an advantage
• Experience of planning and booking media space and working to create partnerships with other companies
• A working knowledge of HTML would be useful but is not essential
• Experience of marketing to a US based audience would be a great advantage

Essential Criteria:

• Meticulous eye for detail and highly organised
• A willingness to learn and a hunger to develop a successful career
• A flair for marketing with a good understanding of how to attract customers
• Excellent communication and interpersonal skills.
• The ability to pro-actively establish and maintain effective working team relationships across the business
• A pro-active outlook and willingness to take the initiative and suggest improvements to current work practices.
• Ability to “make a difference” by liaising with and gaining buy-in from various parties.
• An analytical mind to spot trends and define strategy

We are based at the Waterfront Business Park, Fleet, just a 2 minute walk away from the mainline station with direct links to London Waterloo, Basingstoke, Winchester and Southampton.