Marketing Executive

Salary: £31,200 – £38,400 per year

Digital Marketing Executive (Senior): Peterborough – Attractive package

If you live and breathe digital marketing, our client would like to talk to you.

ALH Recruitment are looking for a Digital Marketing Senior Exec to develop, implement, track, and optimise our clients internal brands and client digital marketing campaigns across all digital channels.

Our client are a market leading company, with a reputation for close relationships within their sector. You will be joining at a critical and exciting time, as market changes and new digitalinnovation accelerates post COVID.

You will be someone who will bring a passion for building on their reputation for exceptional content to develop new channels to niche audiences. You?should have a strong grasp of current marketing tools and strategies and be able to lead and create integrated digital marketing campaigns, whilst working with an established data team.

You will have the support of a marketing assistant for you to grow and develop. You will also support their editorial and commercial teams to engage closely with our readers and clients and manage campaigns on time and within budget.

Responsibilities:

°?Plan and execute all digital marketing, email, social media, and display advertising campaigns, with an insight into SEO/PPC

°?Scope, design, build and maintain their social media presence, working alongside their established data and insights team

°?Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

°?Identify trends and insights, and optimise spend and performance based on the insights

°?UX specialist, User experience and User journey management for all digital content for readers and clients

°?Develop new and creative growth strategies

°?Work with the project managers and internal resource to create landing pages and optimize user experience

°?Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

° Attend meetings with their brand and recruitment service teams with clients to promote the services they offer and provide innovative and achievable digital solutions.

°?Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Requirements:

°?Digital marketing degree or long-term proven working experience in digital marketing/marketing roles.

° Someone who is results positive, driven, energetic, collaborative, supportive and keen to make a mark.

° Demonstrable experience leading and managing SEO/PPC, marketing database, email, social media and/or display advertising campaigns

° Be highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

° Experience with A/B and multivariate experiments

° Solid knowledge of website analytics tools (e.g., Google Analytics)

° Experience in setting up and optimizing Google AdWords campaigns (Preferable)

° Strong analytical skills and data-driven thinking

° Up to date with the latest trends and best practices in online marketing and measurement

° Set up surveys with ability to collate responses and present back to Head of Marketing/Clients the findings.

°?Demonstrate a passion to develop virtual events/webinars to niche audiences

If you feel you have the skills and experience to step into this exciting Digital Marketing Exec vacancy, please apply below: