Marketing Director

Salary: £108,000 – £156,000 per year

Do you want to be part of a fast-growing, globally recognised Scientific and Regulatory company?
If you do, we want to hear from you as we have an exciting Marketing Director within our growing Commercial team.
The Marketing Director will report to the Chief Commercial Officer (CCO) and be empowered to maximise the value of the Broughton Nicotine Services business. You will have the accountability for delivering marketing activities to achieve business objectives.
Main Purpose of job
In the role of Marketing Director you will take full accountability for the success of the Services in creating commercial value, both the strategic and tactical decisions on the Services.
You will take a lead role in prioritising Product Development activities towards early release of commercial value and formulate and execute marketing strategies to maximise the commercial success of the Services.
As part of the role of Marketing Director you will work closely with the CCO to develop the strategy to deliver services for new product categories including modern oral, heated tobacco and CBD/Cannabis products.
Key person specification
• Strategic thinker with the discipline to execute and deliver results and happy to undertake hands on implementation.
• Excellent communicator capable of building relationships and managing stakeholders at all levels.
• A scientific background and knowledge of the Nicotine Containing Products and/or Cannabis markets.
• Degree educated with experience in managing a high performing Marketing team.
• The ability to interpret technical information and communicate it with a commercial mindset.
• Proven track record of executing marketing strategies that create value.
• A professional and trustworthy individual with drive and passion to meet tight deadlines.
• Results driven, customer focussed and hard working.
• You will be comfortable spending time travelling in the UK and abroad.
Strategic Marketing
• Create and own the Services Vision and bring commercial value in the services.
• Responsible for taking strategic decisions for the success of the services.
• Create the Marketing Strategy and develop plans to be delivered by the Marketing team and develop strategies to build brand awareness.
• Create financial forecasts and ROI assessments for presentation to the Senior
Management Team (SMT) to influence good decision-making.
• Communicate effectively with the SMT and key stakeholders the Service Vision and Business Case for investment opportunities.
• Implement and monitor Key Performance Indicators (KPI’s) for the Services and report on performance against business goals.
• Keep abreast of market opportunities to identify adjacent markets that the business could enter.
Tactical Marketing
• Work with their team to deliver the Marketing Plans covering all aspects of the Marketing mix, managing the budgets.
• In such disruptive markets, agility and the ability to adapt the plans quickly in response to changing market conditions will be key.
Team Management
• Work with the Chief Commercial Officer to build a team of outstanding individuals to deliver the agreed Marketing plans.
• Lead, develop and mentor the team to deliver growth plans.