Marketing Automation Executive

Salary: £48,000 per year

Our client currently has an exciting opportunity in their London office for a talented Marketing Automation Executive looking to join a world leader. They are an expanding global business, offering excellent opportunities for a career-driven marketer looking to establish a fruitful career in a market leading and ever-growing company. 

This role will work as part of a marketing communications team who are responsible for ensuring the go-to-market strategy for each vertical achieves the business goals via the most effective routes to market and provides a return on the marketing investment.

This is an excellent opportunity for an analytically minded, database marketer who enjoys the fast-paced nature of Marketing and is ready for a real challenge in marketing automation for a leading brand with fantastic career development opportunities. 

Key Responsibilities

• Execution of the CRM & Email channel strategy across the vertical within the marketing automation tool – Oracle Eloqua
• Target customers effectively and creatively by using demographic, personal and behavioural data
• Use analytics tools & processes to review, adapt, test and evolve email and database performance vs KPIs to drive a higher conversion rates

The ideal candidate will possess the following

• Previous experience working in a marketing environment
• Experience using Marketing Automation Platforms Marketing Platforms (Eloqua or Pardot or Marketo)
• Experience of B2B marketing (although B2C experience will be considered)
• Experience of CRM & Email planning and execution at an agency or for a client
• A team player with strong project management skills and great attention to detail
• Experience of database marketing and an understanding of all aspects of the marketing mix
• Holistic understanding of marketing and the sales cycle within B2B sales
• Highly organised, methodical and process-driven, demonstrating a drive to improve internal processes whenever possible
• Ability to manage multiple projects at the same time in a fast-paced environment
• Technically capable, excellent communicator and a desire to improve processes
• Results-driven – ensure that marketing campaigns fulfil strategic goals and drive the required business results

Benefits include

• 25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday!
• Hybrid working opportunity balanced between home and central London office
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• Life assurance
• Pension match and a range of other entirely flexible benefits to suit your needs
• Regular Social Events and Networking opportunities