Marketing and Sales Support Assistant

JOB DESCRIPTION

Job title: Marketing & Sales Support Assistant

Main purpose of job: Provide sales and marketing support to the Company.

Summary of duties will include:

* Work with UK, Eire and Swiss client accounts to grow business opportunities including regular client contact by telephone and email to identify sales opportunities and prospects to provide a range of services from a worldwide network of diving and marine service companies.

* Handle jobs for diving and marine services from enquiry to completion.

* Assist with designing and the production of marketing materials.

* Provide marketing and sales support for the Company’s sales function.

* Maintain the Company’s website content.

* Assist in the development new strategies and media opportunities.

* Available on a rota basis to cover weekend, Bank Holiday and evenings in terms of monitoring and responding to any urgent telephone requests.

* Lead sales and marketing support for Titan Fitness.

* Develop benchmarking and commercial awareness of the industry, keeping up to date with the latest developments.

* Provide cover for other areas of the business as a temporary measure during periods of low staffing levels, annual leave and sickness.

Relationships:

a) Responsible to: Company Directors and Sales Accounts Manager.

b) Liaison with: Company sales function, Office Administrator, Clients and Principals.

Sales support and database management

Supports sales by assembling quotations, proposals, Power Point presentations to demonstrate service capabilities to current and prospective client base.

Marketing telephone calls to clients to offer services, confirm appointments, report back on quotations made and outcomes – logged for planning and targeting purposes – in lieu of pending CRM system.

Keep the database up-to-date, importing new data, updating records and performing the necessary cross checks.

Prepare sales statistics from the lead generation spread sheet.

Paper, electronic and digital filing as required.

Calendar/ diary co-ordination.

Internet and email marketing

Manage email distribution list including new subscriptions, opt-outs and bounce backs.

Upload articles to website using the Content Management System, add the necessary links when appropriate.

Compose emails ensuring the correct formatting is in place.

Prepares e-mailers and e-brochures by formatting content and graphics.

Literature and stationery

Maintains Principal’s literature by checking and replenishing inventory.

Keep record of Principal Agreements and issue reminders.

Contribute ideas for new campaigns and supporting literature.

Draft copy and design ideas for new literature in conjunction with the Sales Account Manager and Directors.

Update job knowledge by trade journals and online forums.

Communications/ Public Relations

Prepare briefs and draft press releases as required – distribute press items of note to interested parties.

Prepare marketing statistics and information on referrals, introductions, visit activity, press releases and new clients.

Marketing

Collate data and prepare marketing statistics throughout the year, with monthly reviews.

Contribute ideas and suggest new initiatives or areas of improvement.

Prepare supporting materials as requested.

The above job description is designed to give an overview of the tasks and responsibilities for this position. The role will however evolve and grow over time to meet practice and market demands. The selected individual will be expected to embrace such changes and rise to the challenge of developing their skills over time. The above is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organisation and the overall business objectives of the organisation.

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Reporting Skills,