Marketing and Communications Assistant

Salary: £26,400 per year

Marketing & Communications Assistant

Harpenden, Hertfordshire

This position is based at an independent day and flexi-boarding school for boys located in 20 acres of grounds on the outskirts of Harpenden in Hertfordshire. The School is a fast-paced and busy environment so we’re looking for someone who works well both in a team and independently, has a keen eye for detail, a passion for marketing, a can-do attitude and a desire to play a proactive role in the whole School community. 

Working under the direction of the Head of Marketing the successful candidate will support the School with a wide range of marketing, promotional and communication support activities, delivering the marketing objectives and helping to convey the School’s brand values and messaging. 

This role will involve working closely with multiple stakeholders including; the Senior Management Team, the Admissions and Administration Team and Teaching Staff from across the Pre-Prep and Prep School. 

Main Duties and Responsibilities 

Marketing Administration 

• Work closely with our Photography Agency coordinating bookings for all events and candid photography sessions throughout the year
• Support in the creation and uploading of content to our internal digital screens working closely with the Teaching and Office Staff 
• Create surveys as and when required to gain customer insight
• Maintain organised files for brand assets, photography, etc.
• Update third-party websites where information on the school is held e.g. Good Schools’ Guide, ISBI, IAPS, BSA, etc. 
• To monitor press coverage of the School, both on and offline 

Social Media 

• Utilising the school’s social media content calendar, supporting the content creation for all channels (Instagram, Facebook, Twitter, LinkedIn and YouTube), including sourcing and/or taking photos of school activities and events to accompany posts
• Create video content for social media that showcases the School’s day-to-day activities 
• Load content and monitor the existing platforms and make approved responses when required
• Follow educational specialists on social media and local school contacts and look for opportunities to contribute to discussions online and opportunities to build connections

Website 

• Edit the website using the CMS system to ensure the information provided is up-to-date and accurate
• Undertake termly updates to the School Calendar and Parent Portal
• Upload news articles and images to the News section of the website
• Ensure the Parent, Staff and Alumni Databases are kept up to date 
• Drive traffic to the website through appropriate initiatives
• Monitor the website traffic and engagement through Google Analytics and maximise SEO opportunities 

Communications Support 

• the production of the weekly newsletter sourcing content, imagery and proofreading
• Provide administrative support for our parent communication platforms
• Work with the School’s Data Manager and Head of Marketing to ensure our parent communication platforms are accurate and up-to-date
• Under the direction of the Head of Marketing, support the holistic communications vision for the School

Marketing Collateral 

• Assist in the creation of promotional and branded materials; both printed and digital assets
• Support the Head of Marketing and School Magazine Editor in the creation of the annual School Magazine 
• Assist the Head of Marketing in the creation of new marketing and promotional literature including: Prospectuses and admission-related information for prospective families Internal posters and displays

  Banners and adverts

• Bespoke alumni communications 

Person Specification 

Qualifications 

Essential 

Educated to a minimum of A Level 

GCSE English (Grade 5 or above) 

Desirable 

Educated to Honours degree or equivalent professional qualification Digital Marketing qualification 

Experience, Knowledge and Understanding 

Essential 

Ability to work under pressure, meet tight deadlines and manage multiple tasks and activities simultaneously 

Excellent IT skills including use of MS Office (MS Excel, MS Word, MS Outlook, MS PowerPoint)

Knowledge of social media platforms

A proven interest in digital marketing, copywriting and design 

Desirable 

Experience of using Canva or other design software 

Experience of using Mail Chimp or similar platform Interest in photography and videography 

Knowledge of website CMS systems Understanding of databases 

Role Related Abilities, Skills and Attributes 

• Enthusiastic, self-motivating and proactive
• Excellent written and verbal communication skills
• Excellent attention to detail and creative flair
• Organised and methodical
• Strong team player – able to build effective relationships across the whole school community
• Ability to multi-task and prioritise work; be able to work under pressure in a fast-paced environment and meet deadlines whilst producing high-quality work

Remuneration, Hours and Benefits 

Salary – £26,400(Dependent on skills and experience)

37.5 hours per week – Monday – Friday 

From time to time, there may be a need to work in the evenings or at weekends to meet the needs of the school routine, but prior notice will be given in good time.