Head of Marketing Operations

Salary: £96,000 – £108,000 per year

Are you passionate about creating great customer experience through effective and efficient global marketing activities? Do you love data and building analytics that tell the story around marketing’s influence on business growth? If so, we want to hear from you.

Based in London and part of a global team of 12, this new role is needed to deliver scale, efficiency and transparency to Marketing processes and execution. Reporting to the VP of Marketing, you will create and own an operating model and manage the effective application of marketing technology, process and resource to deliver revenue growth and customer satisfaction.

You’re right for this role if you have at least 10 years’ experience across all Marketing disciplines, from demand generation and sales enablement to customer retention and growth Marketing, gained within global B2B organisations. You will be comfortable with both strategic planning and driving execution, you take a systematic approach to getting things done. You will lead and deliver evidenced organisation revenue growth, and an increase in customer satisfaction, through the effective choice and application of Marketing technology, processes and resources. Work cross functionally to build a single Marketing programme, bringing together the go to market and infrastructure initiatives that will drive maximum return.

What you will be doing:

Planning, reporting & processes

* Create an operating model for Marketing

* Build, project manage and report on the overall Marketing programme of work

* Build reporting and analytics to illustrate Marketing return on investment

* Create and embed the required processes for Marketing success

* Define and deliver the customer data needed

* Define and manage the Marketing attribution and lead scoring model

* Select and manage the mix of required Martech & Partners

Customer experience

* Outline the desired cross functional end to end customer journey and gain cross organisational support

* Drive customer retention by outlining and embedding new user onboarding and adoption processes, test and evidence their effectiveness

* Build and execute integrated customer satisfaction measurement mechanisms across the customer journey

Team success

* Ensure teams have the knowledge and skills to follow the processes outlined and use tools and technology to full effect

* Manage the Marketing team training programme and new employee onboarding experience

Competencies and Skills required to be successful in role:

* Knowledge of the full marketing mix.

* Working knowledge of all B2B Marketing competencies: product marketing, marketing communications, sales enablement, campaign planning & execution.

* Strong leadership skills, with the ability to align activities to strategic priorities and develop relationships across the organisation.

* Outstanding project and programme management skills with ability to manage multiple projects and streams simultaneously, deliver on-time results and within budget.

* Proven track record in building Marketing attribution models and the processes and tracking required to power them.

* Knowledge of leading a customer database strategy.

* First rate analytics skills.

Proven track record in:

* Building operating models for B2B Marketing functions.

* Defining successful global marketing goals, strategy and plans.

* Defining and delivering analytics that demonstrate performance to defined hypotheses.

* Building the case for and selecting third party suppliers & marketing technologies.

* Building and embedding processes across global marketing teams.

* Building the customer data coverage and completeness needed.

* Communicating and managing upwards and downwards

Qualifications:

* 10 years’ experience in B2B marketing (SaaS, business data, analytics, or complex B2B solutions and products preferred.)

* Must have a comprehensive understanding of marketing planning, product marketing, marketing communications, budget management, campaign planning and execution as well as the knowledge of the processes and tools necessary to support these activities.

* Ability to travel as needed.