Ecommerce Acquisition / Marketing Manager – British Fashion Brand

eCommerce Acquisition / Marketing Manager – Fast Growing British Fashion Footwear Brand & Retailer
London W10
£40,000 – £50,000

– A Quick Compatibility Check Before We Get Started –

// Do you have web marketing experience in an e-commerce environment? (ideally within the fashion industry)
// Have you worked for a high growth company?
// Are you passionate and hungry for success?

If you answered ‘Yes’ to these questions, we’d love to hear from you!

– Overview –

As the eCommerce Acquisition / Marketing Manager you will;

// Strategise and implement effective acquisition campaigns
// Analyse campaign performance and deliver results to the senior team
// Adjust campaigns when required to ensure maximum ROI on budget spent
// Provided competitor analysis and identify industry trends to implement into the digital strategy
// Work closely with all members of the digital team to make sure the company remain the leading brand

– The Brand –

Founded in 2007, we are a rapidly growing women’s ballerina pump and boots brand with one hell of a creation story! The brand was born after one of our founders knew exactly what it felt like to be in a woman’s shoes after losing a bet and attending a party wearing a pair of 6 inch stilettos!

In 2011, the brand was recognised by the UK Fashion Textile Awards, winning the best new exporter trophy highlighting our international growth and expansion. In 2012, the global brand management company behind the likes of “Hunter”, “Speedo”, “Lacoste” and “Ted Baker” footwear saw our growth potential and made a sizeable investment in the brand.

Stocked in outlets including Office, Selfridges and Harrods, we are sold in 50+ countries with international expansion continuing. The brand has also made a name for itself in leading fashion magazines as the #1 footwear brand for ‘the girl on-the-go’. You can find us featured regularly in Cosmopolitan, Elle, Draper’s, Glamour, Grazia, Vogue and many other magazines, as well as in popular fashion blogs.

Ready to get involved?

– The eCommerce Acquisition / Marketing Manager Role –

// Develop and lead the online marketing acquisition strategy at a local and international level to deliver commercial, customer engagement and brand awareness goals through all online channels.
// Lead an acquisition team looking after all marketing channels including: search, display, affiliates, comparison shopping engines and data feed strategy etc. delivering against new customer, traffic and conversion targets.
// Develop and retain close relationships with third parties such as payment providers, publishers/media partners as well as license partners to identify promotional opportunities to increase brand awareness, reach and drive incremental sales.
// Work closely with the eCRM team to ensure the acquisition strategy is considered carefully in all CRM campaigns.
// Create project briefs for the team and ensure creative for all campaigns follows the overarching design and brand strategy whilst optimisation commercial objectives.
// Reporting, analysis and on-going optimisation of all marketing channels including the development of a test strategy for all channels.
// Implement reports and tracking to analyse attribution, engagement, conversion, ROI etc. Optimise and oversee implementation of changes to each online marketing channel when required.
// Manage budgets efficiently to ensure ROI targets are met. Forecasting spend and targets for all digital marketing activity, including attribution modelling, ROI/CPA/LTV

– About You –

// Educated to a degree level or equivalent and have web marketing experience in an e-commerce environment, ideally within the fashion industry.
// Used to working in a fast paced environment, has to keep a cool head whilst multi-tasking and handling a number of projects.
// Excellent verbal and written communication skills with the ability to influence others and maintain effective working relationships with senior leaders.
// Experience in using web analytics packages such as Adobe Site Catalyst and tagging solutions for marketing campaign implementation, tracking and attribution analysis
// A results and sales driven individual who is a creative marketer at heart, capable of using analytics to optimise and drive campaigns.
// Experience in the fashion industry

You may have worked in the following capacities:
eCommerce Marketing Manager, eCommerce Manager, eCommerce Digital Marketing Manager, Acquisition Manager.

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The eCommerce Acquisition / Marketing Manager role is being managed by agency innovator RecruitmentRevolution. com. By applying for this role you give express consent for us to process & submit (subject to required skills) your application to our client in conjunction with this vacancy only.