Digital Marketing Officer

9-20 Professional Services have the pleasure of recruiting for a Digital Marketing Officer for an organisation based in Lanarkshire.

This is a great opportunity to join a dynamic organisation within their marketing team. The man purpose of the role will be to manage and develop the digital media marketing and communications platforms which form part of the overall marketing strategy for the organization. You will build their profile, leading on all digital platforms and ensuring the business is kept informed of emerging trends and new environments within this field.

Duties include:

•Review the most effective use of current social media platforms including Facebook, Twitter, blogs and video sharing platforms and to develop and advise on the use of emerging platforms.
•Manage and implement Search Engine Optimisation (SEO) activity, to cross refer business development opportunities through digital marketing.
•Develop new policies and procedures to ensure that digital media channels are fully optimized.
•Support the Marketing Manager to ensure that digital marketing processes within the business are consistent, fit for purpose, and that they meet legal requirements and business needs.
•Support the Marketing Manager to develop strategies which address any significant digital marketing and communications issues which may arise
•Introduce a framework of Management Information and monitoring controls for the Executive Team to assess a range of digital marketing and communications Key Performance Indicators (KPI’s) and analytics.
•Constantly interact with key stakeholders, seeking out information about effective ways of engaging via digital platforms, so that you are able to continuously deliver a high quality customer led integrated Digital Marketing and Communications service, aligned to the organizations customer acquisition and development plans

This is an exciting opportunity for Digital Marketing professional with the following skills and qualification:

•Degree Educated within Marketing or Digital Marketing
•2 years within a similar role background
•Proven application of market analysis to drive B2B and B2C marketing strategy
•Proficient in the use of MS Office Suite
•Knowledge of Adobe publisher or equivalent industry standard software
•Background in developing social media and web based solutions

Please contact Joanne for more information and a general chat about the role. If you feel you fit the bill please submit your CV online.