Digital Marketing Specialist

Our client is a leading distribution company that specialises in the transportation of sensitive material around the country. They are now on the search for a Digital Marketing Specialist to join their company in order to drive traffic and increase conversion rates. The Digital Marketing Specialist will have excellent working knowledge of SEO, PPC, Social Media etc. The digital marketing specialist will have the opportunity to create and manage new engaging campaigns to optimise the companies digital performance.

Main Responsibilities:
• Increase and optimise traffic to our client’s website improving browse time, lead creation and conversion.
• Develop and manage the existing our client’s website to maximise its value as a communications and lead generation tool, including SEO, SEM, in line with the existing brand framework. Should be total search across all routes PPC and SEO, Affiliate etc.
• Providing Subject Matter Expertise (SME) on best practice for digital communication, including developing the digital campaigns to integrate with and support traditional campaigns, for example tailoring messages to maximise the impact online, providing process for testing different messages, using a proprietary CMS.
• Managing third party relationships to maximise the value of investment for our client
• Lead projects that will influence / impact the Customer journey – including the development of a Customer Portal including links with Sales, Operations and Finance
• Develop digital strategy for our client including use of other digital channels such as social media, mobile / smart phone applications etc. which optimise our digital channels and substantiates our core brand values.
• Develop digital only campaigns including PPC or PPA, within the brand framework (include in top bullet)
• Work with OUR CLIENT colleagues to assist with the development of Customer led online activity, such as specific landing pages. This needs to cover wider interest areas and tools to aid customers and also for more self-selection. E.g. Sector Specific areas
• Assist with the development and management of the our client’s Intranet site
• Define measurement & tracking process for all digital activity on an on-going basis and identifying site improvements to optimise traffic. Identify and measure key KPIs for tactical activity and the appropriate response mechanisms
• Understand and influence KPIs for success including ROI, cost of sale using different sales channels and produce effective reporting on activity outcome based on agreed KPI
• Ensure all relevant areas of the organisation are briefed with appropriate information prior to activity commencing (i.e. Customer Support / Stores etc.) (co-ordinated with Marcomms rep where wider activity is being delivered e.g. campaign
• Understand and utilise appropriate response mechanisms including online ordering or responses, incorporating NPS where appropriate
• Execute campaigns / activity & manage budgets effectively and commercially
• Plan and carry out agreed internal / corporate external communications (according to role) as agreed
• Develop online help capability to reduce call centre calls which integrates with core customer services systems.
• Develop transactional purchasing capability to allow our customers to purchase online and via mobile.
• Identify and work with external partners traffic drivers to build site traffic and equity in website and other

Knowledge, Skills and Experience
• Proven experience of producing quality communications for all internal and external digital channels
• Demonstration of independent editorial control
• Experience of maximising value from different online communications channels
• Ability to recommend communications activity appropriate to target audience and execute agreed plans on time and within budget
• Experience of appointing, managing and working with external agencies
• Organised and motivated, especially when up against deadlines. Demonstrate ability to prioritise based on company plans.
• Marketing degree / CIM or equivalent diploma and / or relevant work experience